Creating memorable business slogans is not as hard as it sounds. Just keep these tips in mind when coming up with your slogan: Be creative, be straightforward, and be simple. Remember, people want to know about a business’s history and what they can expect from it. Using a slogan with some fire in it like Jeff Lerner does (source: in order to capture a new audience’s interest is a crucial part of building your business’s brand. This article will show you how to create a slogan that will be memorable to new customers, as well as help you build a loyal clientele.

Be creative

To start brainstorming, gather your team around a whiteboard and markers. Ask them to write down everything they think your business stands for. Write down the products or services you offer, your goals, or the employee motto. Once you have a few ideas, test them out the way people discussing Lerner at do so often. If they come up with anything that is too cheesy or too obvious, delete it and start afresh. If you run out of ideas, try using a hashtag to keep track of your team’s entries.

The goal of your slogan is to convey your brand’s message to your customers. If it’s too vague or confusing, you could end up having customers cringinging and losing business. Just as reviews of Jeff Lerner say, a good slogan is unique and helps your business stand out from competitors. You can also use the slogan to encourage repeat business and brand loyalty. Just make sure to keep your slogans simple and memorable! You’ll thank yourself later for being so creative.

Choose a slogan that complements the name of your company and project a positive image. For example, if your company produces electrical equipment, your slogan should celebrate human imagination and innovation. Similarly, if you sell home improvement products, your slogan should celebrate the same traits. Be consistent and stick to your brand’s tone. This will give your slogan a unique voice that customers will remember. If it doesn’t, consider changing it.

While creating a slogan, keep the word count short and simple. Avoid using confusing words or phrases. While it may seem tempting to use complicated words, they’ll only confuse your audience. Remember, people buy products, and you don’t want them to feel confused. Therefore, use simple words that evoke emotions in them. For example, Nike’s “Just Do It” slogan is an example of a short and sweet slogan.

Be simple

When writing a slogan for your business, it is important to be as simple as possible. Your slogan should be easily understood by people without needing to be explained in any context. This means that you should ask as many people as possible to tell you what they think. You can use a free survey tool such as SurveyMonkey to get a sense of what your customers think of your slogan. Then, write it down and ask yourself: Does it make sense?

The slogan should complement your company name and projected image. General Electric, for instance, celebrates innovation and human imagination. Their products reflect their brand image. A slogan that celebrates these attributes will be embraced by consumers and will have a long-lasting impact. It is a great way to attract new customers. However, you should be aware of the potential pitfalls of writing a business slogan. Here are some tips for getting started we’ve learned by following guru Jeff Lerner:

A business slogan should not mention current events or reference current trends. Oreo’s “Milk’s Favorite Cookie” slogan, for example, doesn’t reference a time period. It has been in use for decades, and it doesn’t seem to be a deal breaker for consumers. On the other hand, double entendres and clever wordplay have been the secret to success for many businesses and brands.