Even though TikTok has swiftly become one of the most popular social media platforms globally, is it worth adopting for your marketing? According to TikTok stats, it has already amassed over 1 billion users since its inception in 2016, with the company estimating that the same 1 billion people are active each month. 

This is a once-in-a-lifetime opportunity. Even though these numbers may seem overwhelming or as if it’s too late to get in, you’re not alone. Because TikTok is so unique from other social media platforms, many company owners suddenly realise that they might be losing out on a significant marketing opportunity

Moreover, in 2022, it’s still new enough to join in on the ground floor and start creating content for your company, yet massive enough to have an audience immediately. Here, you may find out why this is the right time and location to do so. 

Do Other Social Media Platforms Compare to TikTok?

Lately, there has been a lot of attention to the app TikTok, but what exactly does it entail? It’s a video-sharing program that lets users upload and share their 3-minute-long films with their friends and followers. TikTok is a unique social networking site since it focuses on video content, unlike other networks like Facebook, LinkedIn, and Instagram, which primarily concentrate on photographs and text.

It’s “Too Much Social Media for Me”

You may be thinking, “I already have enough social media accounts for my company; why to bother?” However, although this is a legitimate first response, we would argue that it is a worthwhile investment for your company in the long run. It’s a good idea, even if you may not be making much material at first, to at least register your business’s name on TikTok so that you may use it if you decide to start creating content in the future.

  • Maximise Your Imagination’s Potential

TikTok lets you post material with your followers as a social media platform. Still, it also encourages users to produce their content using the app, which is more of an investment for your company. User-generated content and interaction may be a pleasant surprise and reward when you make a film for your business that ignites discussion, educates, or generates a strong emotional response in your audience. 

Duets, stitching, and even reacting to videos via the green screen tool are all options available to Tiktok Brand Marketing Report users. As a result of TikTok’s unique and precise algorithm, your company’s postings are more likely to appear on the For You Page of your potential customer.

  • Exposure

It’s not only the genuineness and originality of TikTok that have made it so popular with brands; it’s also the algorithm and exposure it provides. You must start establishing your audience and following on TikTok as soon as possible so that you may reap the rewards of your hard work and significant material in the future. 

Exposure is one of the most crucial things for company owners; the more direction you have, the higher your chances of maintaining clients, attracting new ones, and gaining overall brand recognition. Because TikTok is a video-focused social media platform, you can express your brand’s story in the most accessible and compelling manner possible in 2022.

  • It’s Not Like The Rest

In addition, TikTok’s platform provides a distinctive user experience compared to other social networking applications. Short movies may be shot, edited, customised, and enhanced using the app’s built-in features, such as filters and effects. The innovation potential is fully realised inside a single app, and the app’s UI is far from being finished growing. Digital marketing strategies may grow exponentially when you utilise TikTok for business.

In addition, the app is recognized for listening to its users’ concerns and suggestions. TikTok will develop new editing capabilities or effects to simplify people to generate comparable content if they see a trend or feature they like. Also, if a recent update or feature is published and only negative input is received, the platform quickly adjusts it to users’ tastes. This is true in both directions. TikTok is already a long way ahead of the pack when listening to what its fans want and don’t want when it comes to social media platforms.

  • Trends

TikTok began as a music and video social networking platform, but it has now developed into an app that displays millions of trends and allows for limitless creative expression. It’s simple to generate content on-brand and relevant to your sector using TikTok’s intelligent algorithm, which shows consumers popular videos related to their interests.

Tips for Getting Started

You’ll need to know a few things before you get started. 

  1. Decide on Your Objectives

It’s important to know what you want from TikTok to get the most out of the platform. You don’t need to have an exact response right away when it comes to this question, but it’s a good idea to know where you want to go. To stay on-brand, you must increase the number of people who visit your website.

  1. Disseminate Useful Knowledge

Now that you know what you want to achieve, it’s time to create content to help you get there. Your overarching objective is like a plant you’re nurturing, and each TikTok you post is feeding it. As the substance becomes more valuable, so does the amount of water it provides for your ultimate goal-plant growth. What’s the deal with that? Good.

To put it another way, while developing content, it’s critical to keep your target audience in mind and provide precisely what they’re looking for. 

  1. Possess Consistency

There is no substitute for consistency. Posting frequently is the best way to ensure that there are always new postings. Initially, you may be discouraged and tempted to give up because you believe your material isn’t getting enough attention. Our recommendation is not to give up. TikTok’s marketing strategy may be improved by paying attention to material that performs better than others. But perseverance and a willingness to try new things will pay off in the long run. 


As more and more videos use the same sound and structure, it becomes clear that a certain kind of video is “trending.” TikTok’s current trends may be compared to a live-action meme. It is a versatile tool that may be used in various contexts and businesses.