Fi marketing. Although it is a new form of digital marketing, it’s still innovative and tailored to each business. WiFi marketing tools allow you to send messages to your customers via WiFi login. This message can be a welcome message to new customers. Also, it can be a promotion or advertisement message that your business wants to offer. All in all, social WiFi marketing has a lot to offer to businesses to optimize their marketing strategies.
The use of WiFi for business has helped retailers in physical stores not only retain existing customers but also attract new ones. This is because there are billions of smartphone users and people always want to carry their phones and devices with them. They do this to stay connected with the rest of the world. And if you offer free WiFi at your venue, they will support your business for future visits. Also, when shoppers try to connect to your WiFi, they get some information in return. You can use that information for the purpose of remarketing. Want to know more? Keep reading!
Basic Understanding About Social WiFi Marketing
It’s a powerful and effective engagement tool that gives customers the option to connect to free WiFi using their social media accounts. You can also connect by email or phone number, but these methods are not as fast as the first method. While you are connected, buyers are also giving likes and ratings to your social media pages.
Moreover, the information you collect with this tool can be used to remarket your services and products. The tool also enables you to communicate with your subscribers via email, text messaging, and social media. You can launch campaigns that without any doubt will help your company grow.
Plus, using your WiFi for business marketing will help you get a more effective ranking in the local search results. Social WiFi can be known as the use of WiFi tools at offline organizations to allow customers to log in to the guest WiFi with social media passwords. The captive portal tool then fetches data such as names, emails, and demographics of the customers.
This information is then aggregated into customer profiles (in customer databases) to use later for re-marketing. Once a customer connects with your WiFi, you can start sending them coupons, offers, and incentives that can drive customer loyalty, and maximize your profit per customer.
The Benefits of WiFi Marketing for Business World:
There are several things involved with WiFi marketing for business that can certainly help your company grow. We will start with some advantages this tool offers to the customers.
- Build Relationship with Customers
When you have contact data like emails, phone numbers, account numbers, and social media accounts of your customers, you can use this information to build deeper relationships with them. You will be able to reconnect with them after they leave your venue.
Furthermore, the data you’ve collected via WiFi allows you to send more impactful marketing campaigns, which is best for your bottom line. You can also ask for suggestions and reviews about your products and services by reconnecting with them.
- Increase Your Sales
The ultimate aim of every organization’s strategy is to increase sales. Free WiFi can help retailers in this regard because due to this service a shopper spends more time in your store. And it is true that the more time a customer spends at your store means the more money he is likely to spend there.
He may stumble across something that he wouldn’t have otherwise seen if he had rushed out of the building. Free WiFi gives you more time to “make your pitch” to your customer.
- Attract More Customers
From using social media to doing shopping, from watching entertainment videos to using it for education, smartphones are essential to our daily lives. But we need the WiFi to do all these things. Plus, cellular companies charge their customers heavily for every MB they use.
So, free WiFi is a blessing if you can find it anywhere. Customers like to visit stores and organizations (more often) that offer free WiFi. On that basis alone, it’s easy to see why your store needs to offer guest WiFi to your customers, but there’s another important reason too.
Reliable free Wi-Fi makes your retail store a destination people want to return to as well. Also, social WiFi marketing gives your customers the opportunity to added value every single time they visit your store.
