Many variables must be considered before answering this question. Shipping an experiential marketing exhibit to a location is more economical than constructing one there. This is because most of the exhibit’s components come pre-assembled and can be shipped out quickly at a much lower cost than the materials and labor needed to build a production from scratch. 

Unlike constructing a brand-new show, setting up and breaking down an experiential marketing exhibit can be done in a fraction of the time, making it a viable option for situations where time is of the essence. 

The nature of the event, its location, and the available funds will determine the most cost-efficient strategy. Companies specializing in experiential marketing can collaborate with their customers to find the most suitable option.

An experiential marketing exhibit can be moved from place to place at a fraction of the cost of constructing one from the ground up. However, there are several considerations when determining the most cost-effective approach. 

Companies specializing in experiential marketing can aid customers in selecting the most appropriate service for their requirements. They recommend constructing the exhibit on-site or shipping it in, depending on the type of event, its location, and available budget. 

Ultimately, careful consideration must go into selecting the right option to ensure that costs are minimal and that the desired outcome is achieved.

What are the benefits of using experiential marketing?

Because it allows companies to form more meaningful relationships with their customers, experiential marketing has become prominent. Experiential marketing stands out from more traditional forms of advertising by emphasizing a first-hand, in-person encounter. 

It encourages customers to interact with the brand excitingly and memorably, solidifying its message in their minds. Experiential marketing also allows companies to track customer feedback in real-time, which can be invaluable for refining their approach and improving customer experience. 

By providing customers with a truly unique and engaging experience, brands can create more loyal and lasting relationships with their customers.

The primary benefits of experiential marketing are:

  • Get the word out and increase exposure
  • Demand-driven search creation
  • Build rapport between a product and its target market.
  • Provide genuine in-person encounters
  • Using FOMO to your advantage
  • Expand the use of your product or service.
  • Push customers to make purchases.

Experiential Marketing Examples

Experiential marketing takes many forms, each with its own set of advantages and disadvantages.

Some advertising strategies work for any company, while others are more limited in scope. You can choose between an experiential marketing strategy and a more conventional one based on your marketing budget, goals, and target audience.

Let’s examine 22 case studies representing various experiential marketing initiatives to get some ideas. Following is what we’ll cover:

  • In-store promotions
  • Co-branding
  • Traveling and doing things by yourself
  • Expositions of Goods
  • Testing a Product
  • Tours\Conferences
  • Instructional opportunities
  • Superimposition of the real and the virtual, or augmented reality and the metaverse

Pop-up stores experiences and exclusive offers, there are many considerations to make when deciding between an experiential marketing exhibit or building a new one. Shipping an experiential marketing exhibit is usually more cost-effective than building one from the ground up. Companies specializing in experiential marketing can provide customers with the right solution for their projects. 

Experiential marketing is a great way to build relationships, increase product or service exposure, and encourage people to purchase. Depending on your budget and goals, various experiential marketing strategies can be employed, from in-store promotions to VIP experiences.

Breakthrough Productions is a company that specializes in experiential marketing. We create interactive, engaging experiences for our clients and employees to drive awareness and action. Our team of experienced professionals can help you develop the best experiential marketing strategy for your business needs. 

Contact us today to learn how we can impact your next experiential marketing event.