When you design and create an eCommerce website for your business, there are a few aspects that must be considered like design, functionality as well as features.
You must be wondering that from so many features of ecommerce website, what are the ones on which you need to focus or what all features should be present on your eCommerce website that can assist in achieving the business goals.
Remember when you have an online business as well as an eCommerce website, there are basic eCommerce website features that must be present on your site to run your business successfully and smoothly.
In this article, you will come across an eCommerce website features list that is necessary for every online shopping store in order to make it easy for shoppers to do shopping.
Essential List of eCommerce website feature
With the help of an experienced eCommerce website designer in Mumbai, you can easily get all the below-stated features on your eCommerce website.
Content management capabilities
Being an eCommerce website owner, a content management system will permit you to generate, edit as well as issue digital website content without writing any kind of code. It also helps in modifying the appearance and feel of an online store like altering the page layout of the product, adding advertising banners, and also adding some attractive website sections for promoting products in a better way.
It also provides the website designing team to control photographs, content related to products, and other category pages so that the most recent and relevant information can be provided to the customers.
Promotion & discount code tools
In eCommerce, customers often input coupon codes during the checkout time in order to attain a certain discount. This further help the company to know about customer’s path to purchase in a better way.
Discounts and offers listed on the top of the product page are considered as the best eCommerce website feature because people purchase more because they think they are saving more through discount and promotion codes.
Keeping this in mind, you must add on-sale buttons, provide private offers & sales to the registered users and also create promotions like “buy one & get two”. This will definitely attract your customers just like a magnet.
An easy-to-use checkout
You must know that the average online cart desertion rate is 69.89%. This rate can be harmful to your retail business mainly if you check how much it took to gain visitors to your eCommerce site as well as turn them into customers from visitors, just to head them somewhere else at the last moment.
Optimized and easy-to-use checkout is one of the eCommerce website features that helps in decreasing your cart desertion rate and ensure your users come back to your online store again.
Search engine optimized code and layout
Always remember that eCommerce websites require more visually tempting designs, eye-catchy images as well as interesting content here. They must have proper search engine optimizes code and layout so the target audience can reach the website easily.
A strong SEO strategy for your eCommerce website can offer great profits in the long term. When you ensure your website is search engine optimized, it assures the long-term success of an eCommerce store.
Reporting tools & custom report features
The reporting tools and custom report features are essential for your eCommerce website because they help in creating a report that further showcases the data of your business.
These features will permit you to merge data from all your channels into one single sales report so that it becomes easy for you to have a look at how your eCommerce tactic is performing.
An integrated blog or articles section
This feature plays a vital role in the eCommerce website because through an integrated blog or article section you can easily offer appropriate information about the new launch, products, growth of the company as well as other information related to your eCommerce business that you want to convey to users.
It is very useful in the setting of search engine optimization to improve the ranking of keywords. Through a blog or article section, you can easily edify the visitors and help them in their purchasing decision.
Email marketing features or integration
Email marketing is one of the most vital eCommerce website features that you must never ignore. It is noticed that email marketing is the most undervalued and less often used marketing strategy.
But keeping a track of your online store guests by sending them proper emails along with offers as well as discounts is necessary for the growth of your eCommerce website.
Among all the marketing approaches, email marketing is the most affordable and effective. This is the reason; it should be part of your eCommerce website.
Multiple payment options (Credit card, PayPal, PO, Terms, etc.)
Including the concept of multiple payment options is the best feature for an eCommerce website. In the current business environment, customers often prefer numerous payment options because they feel comfortable making purchases through their smartphones and do payments with their mobile phones themselves.
For convenience as well as secured transactions, customers nowadays like mobile payment. Not only this, but they also get an opportunity of grabbing exciting offers and deals when making payments through mobile.
Mobile wallets like PayPal, credit card, PO, and others have gained great popularity. The multiple payment options also help the customers to make a payment at any time and from anywhere.
If you really want to convert your visitor into a real buyer then don’t forget to integrate the feature of multiple payment options.
The ability to scale & add new eCommerce features
The ability to scale and add new eCommerce features not only helps to boost the traffic but also improves the quality of traffic as well as drive more revenue from your eCommerce website. For this feature, you can take the assistance of an experienced web designer from a reputed website designing company Mumbai.
Therefore, after reading this article, you now know what the features of eCommerce website.