Link building is an essential part of a successful SEO campaign. While it can be frustrating and time-consuming, it’s also one of the most rewarding aspects of being an advertiser.

Define your target audience

In order to create a successful link building campaign, you need to define your target audience. This can be done in two ways:

  • Who are the people who will be clicking on links and visiting your site?
  • What do they want from it?

Identify the keywords you want to rank for

The first step to any link building campaign is identifying the keywords you want to rank for. You can do this by using a keyword research tool, or by simply searching Google and looking at the search results (and their metrics) yourself.

The most popular tools are SEMrush, Ahrefs, Moz’s Keyword Explorer and Google’s Keyword Planner tool–but there are many others available as well! Each one works slightly differently from one another; so if you’re familiar with one but not another then it might make sense for you use that one instead of switching over mid-campaign because it will save time spent getting used to something new.

It’s important that we identify our target audience (who will be reading our content) before we start writing so that we can ensure our content meets their needs as closely as possible–which means knowing exactly what questions they have about whatever topic we’re covering at length within said article(s).

Create a content calendar

A content calendar is a simple tool that you can use to keep track of all the content you plan on publishing, as well as its distribution schedule. It’s an important part of any link building campaign because it helps ensure that your company isn’t wasting time or money creating duplicate pieces of content that no one will see.

You’ll want to create one for each piece of new content so that when it comes time for distribution, you know exactly where each piece should go and what form it should take (e-book? Blog post? White paper?). The goal here isn’t just getting links; it’s also improving SEO performance through link building campaigns that target high-quality websites in industries relevant to yours.

Develop a link building strategy

Link building can be a daunting process, but it doesn’t have to be. If you’re just starting out with your link building campaign, keep in mind that quality over quantity is key. It’s far more important to build relationships with other bloggers and writers than it is to get thousands of links from low-quality sites.

Also remember that link outreach is time-consuming work–you’ll need several months at least before seeing any results from your efforts! Don’t expect immediate results from your outreach efforts; instead focus on providing value for those who reach out to you first so that they’ll want more information later on down the road when they’re ready for it (or when their audience demands new content).

Finally, remember why we do this whole thing: because we love helping people learn new things about writing better stories! This means making sure our own content resonates with readers so they come back again and again without fail.”

Think about link opportunities and outreach strategies

Now that you have an idea of how many links you want to get, it’s time to start thinking about where those links will come from. There are many ways to go about this and each method has its pros and cons.

The first thing to do is create a spreadsheet that keeps track of all the link building efforts being made by your team members. This will help keep everyone on the same page when it comes time for reporting back on progress made with each campaign.

Next up: research tools! BuzzSumo, Ahrefs and Linkody are great tools for identifying potential link opportunities (bloggers who wrote articles similar in topic matter). Then there are services like Followerwonk which allow users access into Twitter accounts with large followings; these accounts may be interested in writing posts featuring content from their site as long as they’re properly credited with providing said content/ads etc…

Link building is a lot of work, but it can also be frustrating and time-consuming. However, it’s important to remember that link building is the foundation of SEO. Without links from other websites pointing back at yours, your site won’t be found by search engines or people looking for your products or services online.

If you’re new to link building or just need some tips on how best to go about it–or if you’ve been doing this stuff for years but want some fresh ideas–this guide will help get your campaign off on the right foot (or paw).


Link building can be a daunting task, but it’s also incredibly rewarding. By following these steps and putting in the time, you’ll be well on your way to ranking higher in search engines and gaining more traffic from search.

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