If you want to be at the top of search engine results pages, you need to craft a white hat SEO strategy carefully. Impressing Google is imperative to being visible on the internet. Plus, you are going to need to work hard and have patience too.

There are a lot of people that believe they have the cheat code when it comes to ranking highly on Google. In other words, they can evade all of the hard work and get to the top easily. But, there is a huge risk of ending up on Google’s blacklist if you are going to use grey or black hat SEO techniques. Let’s take a closer look at how you can prevent ending up in this bad place.

What is Google’s Blacklist?

First of all, let’s explain what Google’s blacklist is if you have not heard of this before. Essentially, this is a database that the search engine has and it contains all of the websites that are deemed unsafe. These are found by crawlers and bots and they are not going to appear when a user is looking for a certain product, service or certain information. Thus, these websites have been blacklisted.

So, how do you end up on Google blacklsit? Well, your website has done something wrong that the search engine does not like and feels that it is unsafe to bring this option to their users. Indeed, using blackhat SEO tactics is a sure way to end up on the blacklist. This includes practices like:

  • Keyword stuffing
  • Invisible text
  • Doorway pages
  • Link scheme networks

Being on this blacklist is a serious problem. You are not going to be discovered by your desired audience on the internet. Ending up here has the ability to ruin a business very quickly and there is often no way back. That is why a lot of businesses are working with SEO agencies. For example, this includes SEO services from ClickSlice, which is an award-winning agency in London. The truth is, not everybody has time to create an SEO strategy and this is why they turn to black hat SEO for quick results. So, if you had over this task to the experts, you can get the results you want without taking any risks.

How to Avoid Google Blacklist

Of course, you want to avoid being on the blacklist. But, this does not mean avoiding getting caught. You need to make sure that you are investing your time and energy into the right practices. Here are some ways you can avoid the blacklist and improve your ranking.

Build Quality Backlinks

Backlinks can be great for improving your rankings on Google. But, you have to make sure that you build quality ones. In particular, stay away from any link schemes or paying people for backlinks. This is likely to go wrong and you can end up being blacklisted.

Have a Strong Password

It is also possible to end up on Google blacklist if your website is hacked. So, you need to make sure that you have strong passwords. In other words, they should not be easy to guess, such as using a birthday or anniversary. Instead, you want to choose a variety of letter, symbols and numbers to create a strong password.

Create Quality Content

When it comes to content, there are just no shortcuts that can be taken. You have to focus on creating quality content. Yes, you can optimise it for Google. But, this needs to be done in a careful and natural way. So, you will just have to set some time aside and prioritise quality content if you want to stay on top of Google.

Keep Updated

Again, you want to do everything to can to avoid hackers getting into your website. So, make sure that you always update your site. This can include themes that are old or plugins that have new updates. Do not delay as they could contain security additions that are vital for the security of your website.

Research White Hat SEO

One of the best ways to avoid the blacklist is by practising white hat SEO. In other words, these are good tactics that are going to allow you to reap great results. You will not have to worry about getting in trouble and you can be excited to see the outcome of your hard work. Yes, your efforts might take a while to show. But, when they do, it will be very rewarding.