Business cards are an integral marketing tool, helping individuals in business create meaningful connections with prospective customers and partners. They contain basic company information and personal contact details, making it easier for clients to reach out. Since this can be the initial way a client interacts with your brand, investing in high quality business cards can create a positive first impression.
Choose an Impressive Theme for the Design
Your card’s design will determine how unique and eye-catching it will look. Fun and striking designs appeal to many customers and are more likely to lead to better business. Select a simple and colorful design for your business cards to make them memorable.
When brainstorming for the business card’s design, consider one that closely resembles your website design. A cohesive color scheme and design work together to establish consistency with the brand’s personality. Clients and partners will easily identify with your products, helping increase turnover with each financial period.
Select the Right Typeface
Information on your business card should be easy for people to read, especially for customers and potential business partners. This is why it’s valuable to use the right color scheme and typeface. Select the right font style and use a readable font size.
When writing the company name or your name, use a larger font since these details should be dominant on the business card. Adjust to a smaller font for information like the company tagline, your job title, and your business’s address, but make sure the font is legible. Use appropriate social media logos, including the company’s official handles, to make the card look impressive.
Organize Information on the Card
A business card’s main purpose is to present your company information, but not all details can fit in the small card. To have a visually balanced card, only put the most important information in the design. Organizing the information on your card prevents it from looking cramped.
The standard method of organizing information on a business card includes having specific information on the front and back. Business cards display company information like the logo, business name, and company tagline at the front. Personal details such as names, contacts, physical or online addresses, and social media handles go on the back. Proper organization of information on a business card allows you to include as many details as possible while leaving space around the card.
Include a QR Code
While you can organize all company and professional information to fit in your business card, you might need more space. Instead of leaving clients without information about your business, add a QR code to consolidate the details in a small card. QR codes are easily scannable using smartphones to reveal information about your company like:
- Business operation hours
- Special services and existing promotions
- Your small business’s story
- Catalog of commodities you deal in.
A small QR code can easily fit in your business card without taking up too much space. Including it in your business card increases the card’s sophistication and appeals to many clients.
Maintain Safety and Bleed Lines Before Printing
When designing your business card, think of how the printed version will look. Maintaining bleed lines is a good way to check that all business card elements look professionally cut, so you don’t end up with an unwanted white border at the edges or any information being chopped off during printing.
Consider Quality Card Material
Businesses traditionally use paper for business cards, but unconventional, high-quality materials can help your brand get more attention. Some common material types for business cards you can work with include:
Your choice of material determines how impressive the business card will look, its durability, and other factors like weight. Other materials, like metal, can be quite pricey, so it depends on your budget. Depending on your selected material, you might have to choose unique printing designs, including imprinting, etching, or engraving.
Invest in High Quality Business Cards
Getting your brand noticed in the market helps your business stay ahead of the competition and increase sales. Business cards are the best way to introduce potential customers and partners to your business when talking face-to-face. Investing in high quality business cards can help clients and acquaintances easily get contact information and interact with your brand.