CBD or Cannabidiol is a chemical compound that is extracted from marijuana flowers and buds. Cannabis has incredible health improving properties. CBD has brought a revolution in the medical market. The demand for CBD products is on the rise. Many brands are trying to market their products in a way to gain more consumers’ attention. This booming industry has brought many players in the market. One needs to be prominent in the market to gain the attention of buyers. Professionally designed CBD boxes are vital for standing out among competitors. Like every other product, custom boxes with logo are important for the success of your CBD business. If you want to kick start your CBD business then align your business with current market trends and design a special CBD box that can give a unique appeal to your products.
Benefits of marketing your CBD products:
There has been a surge in CBD marketing over the last few years due to the increasing craze for this miracle drug. If you fail to market your products effectively you will lag and might get drown in the sea of competitors. Let us explain why marketing is important:
- Brand differentiation:
CBD companies are establishing daily to fulfill the demand for CBD products. This booming market has opened gates for new brands. The only key to survive in such fierce competition is to make your brand differentiate from the rest. Professionally designed CBD oil packaging can set you apart from others and can convince customers about your extraordinary products and services in a particular niche
- New customers:
According to a survey, 40% of Americans are interested in trying CBD. Your marketing can help customers in finding their desired product. Your custom-designed CBD will provide the customer with the information they were looking for about CBD products.
- Retaining customers:
Custom designed CBD boxes will not only attract new customers but will retain recurring customers. Your boxes will advertise your brands by building brand awareness in consumers’ minds. When customers will receive a quality product in durable and attractive packaging, they will never think of switching to other brands.
Why businesses use custom packaging for CBD products:
Packaging has many benefits and all big multinationals present their products in Custom packaging to make a strong mark in the industry.
- Custom packaging allows you to choose your desired size and style. This also reduces your extra materials cost.
- Custom CBD packaging gives a professional look to your products.
- Custom boxes make your CBD products improve your products look and make it worth spending the money on
- Custom CBD boxes protect your products from pollution and contamination.
How to create groundbreaking packaging for your CBD products:
While designing your CBD packaging always chooses the packaging printer who has more good reviews and experience. Remember expensive doesn’t always mean best. A packaging that can perfectly fit your product is the right packaging.
Your custom box is made as per your product so measure the dimensions of your product to create a perfect sized box. Select the material for your box. You can choose any durable material like Kraft, cardstock, or corrugated stock. The material is very important as your design and product safety depends on it.
Once you have chosen the material the next step is to design your box. You can either design it yourself or hire a professional designer. Many box manufacturers are offering free designing to facilitate customers.
Design your box in a way that represents your brand image. Use shiny metallic foils to grab customers. Lamination and foiling will surely attract consumers. A packaging that is dazzling to eyes can end up in the consumer’s basket. Look at the below tips to beautify your packaging.
- Trust makes customers loyal to a brand. To bring customers back to your brand you need to draft a design that assures customers that they are spending their money on the right product.
- Include the right content on CBD packaging and avoid false claims. Communicate information in concise and clear language.
- Print logo and business details along with other relevant details to satisfy customers about your business legitimacy and trustworthiness.
Content that you should print on packaging:
- Product name and quantity
- Potency and dosage
- Manufacturing and expiry date.
- The lot and serial number
- Business logo
- Customer support contact address
- Don’t overdo the design. No one likes complex and confusing designs. Clean and easy to read fonts with subtle graphics will win customers hearts.
- Keep the CBD packaging professional and make sure there is no error.
- Align your packaging with your brand’s vision. Reflect your brand story through your packaging.
- Be consistent and don’t change the packaging design.
- People always judge products by its looks so make sure your packaging makes customers familiar with your brand and effectively conveys the right messages.