Below are some of the key points you need to consider when choosing the right digital marketing agency for your business:

Check the skills and credibility of the agency

Adhere to the same selection criteria you’d use to hire a permanent staff member of your company. It is important to ensure that the digital agency has qualified and competent professionals to provide quality results for your business. The agency should be able to achieve your goals within the given time frame and budget, just like you would expect of any other company personnel.

Ask probing questions

When choosing your digital agency, it is important to ask them thorough questions to find out the skills and strengths of their employees, a list of the previous clients they have worked with, and their clients’ feedback on working with the agency. Ask them what expenses will be incurred and targeted questions that are specific to your business to predict how your relationship will work with them in the long run.

Know what you want

Before hiring a marketing agency you should first determine what specific problem you want to solve, such as promoting brand visibility or increasing traffic. By setting their goals and key performance indicators (KPIs) up front, you can ensure you get what you asked for. Too often agencies go over the projected budget, which ends up costing far more than what you were expecting, which is why it’s so important to mutually decide on the budget well in advance.

Outsourced or in-house employees

Many agencies prefer to hire freelancers for their tasks rather than having the task performed by in-house employees. This is not a problem unless they fail to ensure that outsourced employees are also available for necessary maintenance tasks later. Sometimes outsourced employees are better than in-house employees because they can be experts in the field, which can provide expertise and prestige that financially benefits the business.

Project tracking and reporting

Sometimes your digital marketing agency suddenly disappears, leaving your company with nobody to keep up with marketing developments. To keep on track and avoid any gaps in your marketing campaigns, it is always advisable to ask for details on project management and progress monitoring using modern tools and metrics. Asking the agency about performance metrics ensures that you are especially focused on getting results and delivering them on time.

Consider feedback from previous customers

It is very important to consider feedback from previous clients before you commit to a final decision on your agency. You definitely want to learn as much about the agency as possible before signing a contract with them. You might otherwise regret not considering feedback from previous customers and feel sorry when things go wrong at a later stage. But it is also worthwhile to ask the agency about their clients when you have completely decided to go with that agency, as you are more likely to receive an objective and unbiased perspective from their former clients at an initial decision stage than further into the commitment phase.

Negotiate to get the best quote

When choosing the right agency, it is recommended to compare quotes with other potential competitors of the agency, because you want to make the smartest investment of your money that will best benefit your company. Negotiation plays an important role here because–if you do it right–you can get the best deal within your budget without compromising the value of the work. By inserting a break clause in your agreement, you give your agency a deadline to produce their deliverables within the expected time frame, and if they fail to deliver, you can decide to continue with them or make a clean break.

Meet the team

It’s always a good idea to meet the team members who will be working for you. Meeting the team gives you an idea of their skills and potential, an inkling as to whether they are capable and competent to achieve your goals. Sometimes the remote impression you receive of the team is rosier than real life, and you unfortunately discover the real team is not capable enough to achieve the goals you expected from them. In-person meetings will help you determine which is the case for your team. Moreover, by visiting their office in person if possible, you can get to know the real work culture of the agency and make the most informed decision possible.

To ensure you establish a successful online marketing platform for your brand, consider the points mentioned above and decrease your risk of making the wrong investments. By choosing the right digital marketing agency for your brand, you can be assured of superior results in the future.