With annual revenue of $24 billion, Instagram can be a powerful marketing tool. There are at least 1 billion people around the world that you can reach, but you have to have a good online presence.

If your Instagram presence isn’t as robust as you expected, you may be wondering if it’s possible to increase your followers. 

It definitely is, and we can show you how to do it. 

Keep reading to learn how to grow your follower count.

Fill Out Your Profile

If you haven’t filled out your Instagram profile, you should. It’s the first thing people see when they visit your account. Think of it as a website home page, but for your Instagram account.

Make sure you have a good profile pic. Write an engaging bio that tells people what you or your business does. 

Make sure to include a link to drive people to your website or a specific landing page. Feel free to change this link periodically to promote new sites, events, or products you have for sale. 

Finally, you can use branded hashtags. This will indicate to others what your brand is all about.

Post Content Consistently

One of the best ways of growing your follower count is to post content consistently. Sticking to a schedule helps keep your content in front of your followers. 

If you can post once a day, that’s great. If you can post multiple times a day, that’s even better. Just remember to not sacrifice quality for quantity. 

You can use external tools and apps to help schedule Instagram posts, making the process of posting regularly much easier. If you are building a brand, scheduling your posts in advance can help you promote important events, follow up on previous posts, and reach followers at different hours.

Create Exclusive Video Content

Most people think of Instagram as a place for posting photos, but Instagram has been pushing video content over the past few years. Their big push has been Reels, short-form video content designed to compete with TikTok. 

Reels can be recorded in a series of clips, all at once, or from video uploads in your gallery. 

Reels are a great way of featuring yourself or your product. You can tell stories about the people that use your business’ products and services, or show others what you have for sale.

Like your photo content, you should stay on brand and post consistently. There’s no hard rule about how often to post a Reel, but the more you post the greater the odds of your followers seeing your content and sharing it.

Use an External Service

For businesses, especially small businesses and sellers, visibility leads to sales. If your Instagram posts aren’t visible to others, you’re missing out on potential sales.

If you need to scale fast, you can use a service like famoid.com to gain followers. Social media services like these can quickly grow your followers for a small fee. 

Increase Your Instagram Follower Count Today

Growing your Instagram follower count doesn’t have to be hard. If you follow these tips and practice some patience, you will see your follower count increase in no time.

If you liked this article, check out more features in our Digital Marketing section.

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