Instagram has 1 billion monthly users and that number keeps growing each day. Instagram has become a place where people can connect with others, share their interests, and even get inspired by brands and influencers.
However, there are many ways to engage with your audience on Instagram that you may not be aware of. In this guide I’ll show you how to grow your Instagram account from scratch by engaging with other accounts, growing your followers base.
Post new content at least twice a week
Posting frequency also depends on your audience. If you have a lot of followers, posting every 48 hours is probably fine. But if you have fewer followers, we recommend posting at least twice a week to keep people engaged.
- Remember: too little content is just as bad as too much! Posting too infrequently can make it seem like you don’t care about your instagram account or aren’t working hard to grow it – even if that’s not true.
We know this isn’t always easy when there are so many other tasks on our plates that need tending to every day, but it’s important to remember why we’re doing this all in the first place. Think back on those first few steps where we chose an Instagram theme and set up our account – how did those decisions impact your decision?
Be open about who you are and what you do
To build your social media following, it is important that you are open about who you are and what you do. Your followers will be more engaged with your account if they know who you are, what inspires you and why.
Be sure to tell the world about your passions by posting pictures of yourself at industry events, showing off your latest projects or listing the names of companies for which you have worked.
You should also share photos and stories from behind the scenes at work events or in-house meetings with clients so that people can get a better understanding of who works there and how they spend their day-to-day lives.
#hashtag the heck out of your posts
Hashtags on Instagram are a great way to get your content seen by a wider audience, and they can be used in many different ways.
- Connecting with other users: Hashtags are often used to connect with other people who share the same interests as you. When posting a photo or video, search for relevant hashtags within the app, then add them at the end of your caption so that others can find it too.
- Finding followers: If you want more people following your account, try searching for hashtags related to what you post about.
For example if I’m looking for new people who like food photography then I’d use #foodpics. If there’s no good option available then just make up something related enough. This will help attract new followers that might not have found their way otherwise.
Spend some time looking at larger accounts than yours. Look at their captions and hashtags in detail
Next, spend some time looking at larger accounts than yours. Look at their captions and hashtags in detail. You can spot patterns quickly this way and begin to understand how hashtags work on Instagram.
You can also learn a lot from their engagement rates. What types of posts get the most likes? This is a good indicator of what works for your audience as well as other people’s audiences.
Make sure you have a branded hashtag that your followers can use
One of the most effective ways to engage with your followers is through hashtags. You should have a branded hashtag that your followers can use, and make sure it is easy to remember and isn’t already being used by others.
Your branded hashtag will help people find your content in search results and on their feeds, which means that more of them will see what you post.
Also, there are numerous tools available that help in instagram account growth. Picuki is widely used for editing and viewing instagram stories, posts and other things online.
Learn which are the best times to post on Instagram
The best time to post on Instagram is Thursday and Friday, between 2PM and 4 PM. That’s when your followers are most likely to be online, engaged, and interested in what you have to say.
There are a few other factors that affect the success of your posts:
- Content quality
- Engagement with the audience
Share some behind-the-scenes shots of what you’re working on
Share some behind-the-scenes shots of what you’re working on. Your followers love knowing that behind the scenes, there’s a person with a life, just like them. They want to know what type of music you listen to, what book is on your nightstand and how often you go out for coffee with friends.
Your followers want to know that there’s more than just travel photos on your Instagram feed; they want to see where you live.
If it helps, set aside time each day for posting pictures from real life. Maybe even write them down in your planner if it helps keep track of all the things going on in your world at once.
Engage with like-minded accounts on Instagram
Engaging with other accounts is one of the most effective ways to grow your followers and get more engagement on your posts, which encourages more people to follow you. Try following accounts that have similar interests as you do and comment on their content.
- You’ll find that many people will want to engage with you because they see how much effort you’ve put into engaging with them.
- You should also be commenting on other people’s posts, particularly those that are similar in nature or content to yours.
As well as getting new followers from doing this, it shows other users that you’re an active member of the community who cares about being part of a community.
Conclusion
That’s it. You’re all set up to start growing your Instagram account. Don’t forget to follow these tips and keep your content consistent, so you can attract more followers and boost engagement.
