Today´s article will be everything User-experience related. We would like to explain what it is, what it is used for, why it is so important, and also a bit about how including sticky elements helps its improvement.
Easiest said user experience is the feelings of a person using any kind of product, visiting a site, using a system or a service. User experience does not necessarily have to be only technology-related but can be used in every aspect of our lives. Everything counts, from how easy it is to use, navigate through, and overall if the product/ service was good.
We will be focusing on user experience when it comes to our sites. User experience is, in this aspect, for many reasons. In today´s time, there are a lot of sites with similar content as yours. You want to make sure that you give the best user experience out there to make you stand out from your competition. It is important for a person to find your site entertaining for many reasons. The first and biggest reason is gaining more visitors, creating good marketing from many people coming and viewing your site, more and more people are going to hear about it. More visitors means more income and a bigger business. If people find your site both useful, and also easy to navigate through, it will for sure make their stay at your site longer, and the overall user experience will be much better. A good user experience will make your viewers remember you, and make them want to visit your site once more. Those are some of the reasons why user experience plays such a big role in site growth.
To make your user experience as great as it could be, we would like to give you a few methods, that will for sure result in user experience improvement.
The first on our list has to be speed. Let´s be honest, if a site, that we are wanting to visit, is taking a long time to load we will for a sure exit out and find its replacement. For that reason, it is very important to get rid of everything that is slowing your site down. Images are one of the biggest culprits of slowing a site down. That means image optimization is a must-have and knowing where to use which kind of pictures is also important. If you are using WordPress, a good plugin can take care of all of this for you.
The second thing we would like to suggest to you is the design itself. Pictures are a great thing to use when creating a site, but using the same, old, cheesy, fake photos is a big turn-off. You want to be as original as possible. That means, creating your own photos, taking pictures of your own offices, equipment, or even employees, will make the customer believe you more, and be prepared to invest in whatever you might be selling.
You want to be as clear as possible, which means no big distractions, too many photos, and distracting videos should flood your site. Being as direct and clear as possible in little space is the go-to. There are many tests that you can do to track your user experience. There are even plugins that can track what your visitors pay most attention to, and what they do not even acknowledge. You can even watch live videos of how and where their mouse is moving to gain the best insight on what they do on your site.
Keep all of these tips in mind, because they will for sure do you well in the future, taking your user experience to the next level.
Next, we would like to introduce you to sticky elements, what they are and what they do, and how they are even user experience related.
A sticky element is easiest described as an element of your site that will be free to move around your site, on a certain path, as you scroll up and down, but will be static until it reaches its endpoint. Adding a sticky menu to your site can be an awesome update of your site.
If you do not make an element sticky, it will perform just as regular text on your site. In other words, by scrolling down, your visitors are going to be able just to read plain text from top to bottom. That means adding a sticky menu, wherever you decide on (top of the site, left-right down, whatever), that will be visible to the site´s viewers no matter how far long down they have scrolled. That means easier navigation through your site, and that results in a much better user experience.
Let´s be honest, after reading a long text about a certain topic on a site, you would prefer that the other topics are only a click away, rather than having to scroll all the way to the top once more, only to keep reading the content. Usage of an element like this would also result in a long time a person is going to stay on your site.
Staying on topic, another great thing when it comes to sticky elements is sticky headers. They are mainly used for easier user navigation through your site. Sticky header´s purpose is the same as other sticky elements, saving time scrolling to the top of the site to reach the bar. Another great thing that other sticky elements do not have compared to headers is the possibility of adding your logo/ brand sign or any kind of element you might need.
Sticky elements in general have so many benefits when it comes to the site. Some of them are obviously easier site navigation, buttons that are easy to reach and only a click away, better visibility, and the overall better visual appearance of your site in the eyes of your visitors, and the site looks much more professional.
Now that we have covered all of that, we would like to shortly present you with an amazing plugin that will allow you to add and create sticky elements as easily as possible. It is called WP Sticky. This plugin is very easy to use even for the biggest beginners. Many reviews online can guarantee its amazing use and easy usage. Even if you do have some difficulties navigating while using this plugin, many tutorials can be found online, which can help you resolve all of your doubts and problems.
The list of features when it comes to this plugin is long, but we will mention some of the most important ones in this article. of course, you do not want to spend a lot of your time dealing with a code only to make an element sticky. This plugin gives you the possibility of making an element sticky, in literally minutes, and the best part is, you just click on the element you want to convert, and voila. This plugin does not limit you when it comes to the number of elements, you can make as much as you would like. It will not clash with any kind of themes or even other plugins, so that is another worry you do not have to think of.
When it comes to its pricing, three plans are offered. The first plan is “Single” and costs $39. The second plan is “Team” and costs $49, and the third plan is “Agency” and costs $99. The biggest difference between these plans is how many people are supposed to use them. So for example, the first plan is meant to be used by a single person, hence the name “Single”, since it offers only one site license. The “Team” plan is meant to be used by a smaller team of people and comes with three sites license. The last and biggest plan is meant to be used by more than three people and comes with a 100 site license. Another thing the “Agency” plan offers compared to the other two is the White label mode. This plugin is for sure worth taking a look at. They do offer a 7-day money-back guarantee, for whichever reason you might name. this is another reason you should give this plugin a try since you have the possibility of totally returning your money.
To end today’s story on sticky elements, we do consider them to be a great way to gain a better user experience on your site. Implementing them in any kind of way without making your site too tacky, and too distracting is a big plus. But just like any kind of other element, do not get yourself carried away thinking throwing on millions of these elements will guarantee a better user experience.
We hope that you have found this article helpful and that you have also found all of the information that you came here for. Take a chance and include a sticky menu or even a sticky header to your site and see if it haves any impact.