Create ecommerce affordable websites, how do you do it? If you are reading this it is because you do not want to go headlong into creating an online sales site and you are right.  We will therefore see together the important steps, not to create a store, but to create an online store that sells. Let’s check out the best Galway web design agency in Ireland

Before the creation of an e-commerce site

Step 1 – Choose which product you sell on internet

Jewelry, gourmet products, childcare, choosing your sector as well as the right product (s) is decisive. Do it on three criteria:

  • The know-how, the experience in the targeted field,
  • Passion: you will sell a product that you love and truly believe in much better;
  • The business opportunity: a surf mode, choose a product overvalued by customers or product with low competition.

The market research is part of this crucial step: it allows you to analyze what your competitors offer in terms of products but also in:

  • of additional services , 
  • of conditions of sale , 
  • of choice for payment and delivery , 
  • Of user experience on their online store(UX ). 

Once your sector is defined, you can start looking for suppliers. To find out more about online sales, in particular on the preliminary and administrative stages, such as the status to choose and the drafting of the general conditions of sale.

Step 2 – Make e-commerce specifications

You have studied the competition, thought about your desires and market opportunities, now determine what your needs, your budget, your target are, and compile all this information in a specification.

This complete brief lays out the contours of your e-commerce project and your objectives, in order to review them and then present them to your internal employees and your external service providers.

Step 3 – Choose the name and logo of your online store

The name should be short and easy to remember. Do you want to sell abroad? Choose a name that is easy to pronounce in English.  It should also be consistent with what you are doing. Example: shop selling roses “Rose Delivery”.  From the name, create your logo. If you don’t have the skills, you can hire a vendor or order one from 99 Designs (starting at $ 299) for example.

Step 4 – Reserve a domain name

The choice of domain name can quickly make you go crazy. With 1 billion websites (applications, showcase sites & shops), there is a good chance that the domain name of your dreams will be reserved.  

If you are thinking of selling worldwide choose one. com. If you opt for a local or multi-local strategy, prefer one .ie, . Fr,. it ,. be ,. of, etc. This will have an impact on your seo.

Step 5 – Create a graphic charter

With the items above in your pocket, you can move on to the fun part, which is creating a brand identity and a graphic charter around the colors of your logo.  It is very common to see graphic charts evolve. So don’t be upset if it’s not perfect.  However, limit fonts and colors to 3 to avoid visual “cacophony”.

As for the look of your showcase site, know that a CMS or a platform always offers free or paid templates for the more elaborate. You can seek inspiration there.

Step 6 – externalize the e-commerce site design

Here are 4 examples about it:

Total internalization: you want to create a free online sales site? It is never completely, but for lower costs, install an Open Source CMS like Word Press at the host of your choice and then fully configure the platform. However, remember that the time you invest in it is money.

Intermediate internalization: you opt for a turnkey eCommerce Ireland site such as Galway web design . You will not encounter any technical problem but you will generally be charged a commission on your sales in addition to a monthly subscription.

Partial outsourcing: you delegate the web design galway of the e-commerce platform to an agency to focus on marketing and procurement.

Almost total outsourcing: you open a store, for example on Amazon FBA, which will take care of the request and the management of the orders. You then devote yourself solely to marketing.

Step 7 – Choose an e-commerce oriented CMS

The implementation of the e-commerce platform can take a long time but the work is worth it: at the end of the day, all your e-commerce activity will be automated. If the challenge scares you, opt for an all-in-one tool, responsive, quick to set up and secure.

Step 8 – Create the product sheets

Your product sheets should make you want to buy.  To do this, their descriptions are complete and well written, the visuals attractive and the logistical elements present, such as:

  • The availability,
  • The number of units in stock,
  • The delivery method, etc.

They must also be optimized to allow good referencing on Google (SEO).

Step 9 – Opt for an ERP for inventory management

Having an e-commerce site connected to sales management software allows you to benefit from better inventory management. The ERP software takes into account the outgoing stock during purchases and the incoming stock when receiving orders from suppliers.

It ensures the processing of your orders in real time and allows synchronization between your e-commerce site and your commercial management.

Step 10 – Optimize the user experience

Too many shopping carts are abandoned when checking out. In question? A user experience or an interface that is too complex causing a lack of confidence and a loss of patience of the customer.

Choose a secure online payment solution and put it forward to reassure them and lead them serenely towards the purchase. 

Credit card, Paypal or transfer? Note that by offering these three payment methods, 99% of Internet users will be able to buy from you. 

Choose delivery methods

Offer your customers Express Delivery (delivery to a relay point is the most economical solution). You can also negotiate a contract with depending on the number of packages you plan to send per month or per year.

Do not leave users of your merchant site in doubt. If they have a question, they should be able to ask it via a contact form, or better still, a dynamic FAQ or a chat-bot.

The same goes for the general conditions of sale (GTC): mandatory, they must be clear and easily found.

Improve your SEO

If you decide to work on your SEO, you need to configure and install the right SEO tools like Google search console, Google analytics, SEO Yoast. You may seek help from an SEO Company for the implementation of these tasks and some other ones.  You will need to publish at least one blog post of 800 words per week.  Tools like Google Keywords Planner will help you position yourself effectively on specific requests. The blog should be clearly separated from the store. Take inspiration from existing e-commerce sites. You need to optimize “on-site” content. Also, work on technical SEO optimization. Off-site SEO optimization is also very important feature in SEO. So Off-site SEO optimization of your e-commerce website should be strong.  Contact SEO Galway for the best SEO services. 

Tip 1 – Adopt email marketing

Once your online store is operational, connect user accounts to email marketing software. The golden rule of online commerce is to automate its communications and marketing actions. 

This allows you to revive a user who has abandoned their cart or to offer them relevant products after a first sale. Depending on the performance of your emailing campaigns, refine the configuration of your auto responders, rework your messages, do A / B Testing. 

Tip 2 – you need to share fresh content on social platforms

Just as you will automate your marketing campaigns, you will need to automate your social media communications to promote your products and create a buzz!

Tip 3 – Ensure the smooth running of day-to-day operations

Logistics management (orders, stocks and deliveries): from the start of your activity, consider honing your organization to rationalize time and costs, by:

  • Taking care of the storage of your stock; 
  • Replenishing quickly; 
  • Delivering on short notice. 

Drop shipping and unsold management, two solutions: 

  • Sell on market
  • Send your stocks to merchants with the option to sell them. 

Sales and receipts: follow your sales regularly. 

Tip 4 – Advertise your store and product

Google Adwords allows you to position yourself on keywords. This is a good option provided the competition is not too strong. Facebook Ads is a more economical and high performing way to sell direct. As for Google Shopping, it should be considered for the sale of physical products.

Finally, retargeting operations are very effective in catching up with a user who has not completed his purchase.