Do you know that animated videos have now become a go-to promotional tool for many small- and large-scale businesses? Yes, you’re reading it right. There are multiple reasons behind animated videos getting so much popularity, such as they’re short and fun to watch, they’re easily memorable and remember by the viewers for a long time. Besides, Google prefers them while crawling, they take your email campaigns to the next level, and most importantly, they’re way cheaper than other types of videos.
You’ll get shocked after learning that nearly 100 million hours of videos are watched daily on Facebook. On the other hand, Twitteratis share video posts six times more than photo-based posts. These facts are enough to understand the influence of videos and how they can transform your business marketing. However, you need professional video makers and animators to generate attention-grabbing videos, just like you need a reliable logo design agency or experienced freelance designer to create a unique logo for your brand.
As a business owner, you must have knowledge about everything so that you get the best for your company. Similarly, you must know the ingredients of an excellent animated video so you can use it on your own during uncertain times. Here are a few easy steps to create amazing animated videos for your business.
Generate Mind-Goggling Ideas
Before creating an animated video for your business, get some inspiration from the best animated videos available on the internet. It’ll give you some great ideas. Remember, don’t try to copy the videos. Watch them only to get inspired and brainstorm in a better way. While brainstorming, you’ll get many ideas. You need to put these concepts on paper in the form of a drawing. Don’t worry about the drawing, as it’s only a rough sketch of your thoughts. Sketching is a practice followed by every logo design agency and professional designers.
Great ideas come from great minds, and we believe that every human brain is great. All it needs a light push to think out-of-the-box. A great way to generate outstanding ideas for your videos is to create characters in your mind and make them communicate with each other. All it’s a practice you need to do before getting into action. Whatever you do, make sure that your final video is unique, interesting, engaging, and worth watching. In this way, you can boost your return on investment (ROI) and lead generation.
Learn About Your Target Audience
Before creating a video, understanding your target audience is as important as searching for a top-notch logo design agency to make a stand out logo. The more you know about your audience’s needs and requirement, the better you influence and encourage them through videos to use your products and services. So, demonstrate extensive research to determine what actually your audience wants.
Now you might be thinking, is there any tool to find your genuine target audience? The best way to find your prospective buyers is to build a buyer persona—the imaginative personality of your buyers. Once you find the exact buyers, divide them by age, gender, interests, and demographics. In this way, you will become aware of your audience likes and dislikes and generate a video that leaves a lasting impact on them, resulting in higher conversion rates and ROI.
Narrate Your Story
After brainstorming ideas, the biggest challenge in video creation is narrating the story. Narration is something that gives life to your story and makes characters stronger and impactful. Adding up a little soothing background music with a powerful voice over in a video can do wonders. Put all your skills to make your video visually pleasing and keep the audio clear.
Add Essence of Humor
In this fast-paced work, creating a lengthy video is not a good option. Keep it short and simple to engage more and more audience. Make sure that your script is to the point. However, while writing a script for your video, don’t forget to add the essence of humor. Adding a bit of fun can bring great results. But make sure that humor doesn’t kill your message.
Use humor smartly so that your video clicks people’s minds and they start thinking about your brand. Think of a leading logo design agency or professional animator, like how they will create a logo or video for your business? You’ll get some amazing ideas this way and come up with a brilliant video.
Smartly Use Text, Images, and Graphics
If you look at top animated videos, you’ll wonder how they mix text, images, motion graphics, and custom logo design in such a short video. Similarly, it’s the case with logos. If you look at the top companies’ logos, you’ll find them outstanding. There is no denying that only an acclaimed logo design agency, or experienced designer, or a creative animator can bring such professionalism in logos and videos.
However, you can take inspiration from them and start practicing to come up with something decent. The thing to always remember while creating a video is maintaining a balance of everything and coming up with a video that viewers play again and again.