A B2C eCommerce business is like joining two endpoints by replacing intermediaries that existed traditionally, which used to consume time, require more resources, and affect the probable smoothness of the business.

No-Intermediary Model

It is where a manufacturer could simply sell its products directly to its customers, without requiring a distributor, a wholesaler, or a retailer to reach customers.

We’ll be going to read about the things which could make an eCommerce website more valuable, and about the things that are quintessential for an eCommerce website especially, to make it more appropriate for a B2C business.

Basically, a B2C eCommerce website is all about-

  • Consumer-end requirements including Catalog, Payment methods, Searching abilities
  • Business-end requirements like advertising space
  • Resources for maintaining interaction with consumers

What happens when a consumer reaches a B2C website is that the customer uses the website to search, select, order, and pay simultaneously. Therefore, we can note that a B2C model could not replace all the intermediaries for example- Delivery services.

Thus, here we understand that if we are up for a B2C business, and are seeking an eCommerce software development company, then adding the delivery aiding features is a mandatory thing, as it helps a business owner, as well as a consumer in tracking the product out for delivery.

Now that we have just acknowledged the importance of delivery aiding features, we can now proceed towards those features that turn a B2C website more valuable and enhance its customer interaction rate by a noticeable percentage.

1.    A Catalog view

A catalog view works as a menu works when we reach a restaurant. It allows the customer to have a glance over available products, to select one out of them, to check it in as much possible detail as desired, and then to proceed with the payment process.

A B2C eCommerce website without a catalog would be more like procurement storage having raw materials ready for purchase.

A catalog would have all the products available category-wise. And it would allow choosing one category out of many. And To proceed within a website smoothly and without getting so entangled within hundreds of the products, the filter option is required.

2.    Filter/Category selection

The filter option would help to choose the type of product you are looking for. A clothing & accessory business would have men’s wear, women’s wear, accessories itself include more than a bunch of things that can be easily categorized. Thus, categories play an important role, for which, the filter option becomes a necessity.

Without a filter option, a B2C eCommerce website would be a collection of items only, which would take a lot of time to choose one product from.

A filter option though could be applied in many ways. It can be over

  • The price range,
  • The size of the product,
  • The dates of the delivery
  • Brands
  • Color
  • Fabric or material, etc.

Filter options over the dates of the delivery could be a unique and an exceptional feature to have, as most of the other B2C websites would already have the other filter options.

It can be helpful when the customer once has selected the category for shoes just for an instance and wants to check only those shoes which can be delivered within 3 days only. It would be a great idea to incorporate as many customers shop in a similar hurry and would love to see this feature.

3.    Comparison option

Comparison option is useful when a customer has added 3 products and now would like to compare which one would be better performance-wise, and be more worthy after all. And this is possible only when one could see a compare feature, see all the features in a column-wise table format.

4.    M-commerce abilities

The need to provide mobile access doesn’t require any more explanation. Yet it is essential to highlight that a mobile commerce solution is capable of retaining 80 percent of customers, whereas a browser confined eCommerce website has just 35 percent of customer dwelling rate within a website.

Make sure that your B2C eCommerce website would have either a Single page web application layout, or provide responsive mCommerce support.

5.    Smart Cart

A review page consisting of a cart is reportedly less abandoned by the customers than the cart with just a product page and thank you page after checkout.

The key to resolving the problem of cart abandonment is adding a review page in between the product information page, and the thank you page, so that the customer can see everything he/she is going to pay for and be charged for.


6.    Geolocation

The geolocation feature adds value to a B2C website when it allows the consumer to set the geolocation, and offers to see the entire website in the native language. However, this feature would require language-based implementations within the website, but to earn something, we have to pay something.

7.    FAQ-Section

According to the best software development companies in usa, there are more than 50 thousand eCommerce businesses existing today. Knowing their refund and cancellation policies, their terms and regulations are vital as it may differ from business to business. Thus, having a FAQ page or knowledge section is ideal for an easy journey for your customer.

It could also have detailed information regarding the business, which could be helpful for those who would like to collaborate with your business.

8.    Advanced Payment Methods

Consumers are of different mindsets, have different levels of knowledge, and have unique mindsets that we never know. There are many customers even today, who prefer not paying through digital platforms, and still choose COD.

Thus, it is up to us, being the business owner, to provide all the options that are possible today, either latest or the most orthodox ones, to our consumers.

Reportedly, more than 50 percent of the carts get abandoned due to less available payment options.

Value Adding B2C Development Platforms: Tech Stacks

Because B2C websites would have to perform a few customer-engaging tasks regularly, the technology stack used could be the most effective but unspeaking factor at the same time for an eCommerce website. It is so because the technology stack would be responsible for the performance of an eCommerce website solution.

Also, there is a reason why more than a dozen of options are available as a platform to develop retail eCommerce software solutions.

Magento, Shopify, BigCommerce, WooCommerce, Laravel, Drupal are some of the popular eCommerce development platforms.

Magento serves as the most dynamic eCommerce website developing features including complete versatility, user-control abilities, developer supporting dimensions, and customer-engaging themes.

Shopify development services are easy to adopt, as far as the learning curve is concerned. In addition, it is affordable with endless design possibilities and is known for its unmatched technical support.

BigCommerce is a no-maintenance requiring platform. A self-hosted platform, with robust security and almost everything you need for an eCommerce business. It just confines you within the boundaries that BigCommerce offers. Thus, you may not be able to add something dynamic beyond its capabilities.

Post having a brief knowledge about the top eCommerce development platforms, let us jump back into the short takeaways to conclude the purpose of this article.

Short Takeaways

  1. A website should be developed in the suitable Technology stack
  2. The website solution must possess a mobile responsive design
  3. Must have smart and optimized cart
  4. Should offer all the payment options
  5. It could have advertising space for business collaborations (optional)
  6. Geolocation and language-friendly information could be a reason for the healthy spread of word of mouth.

Author’s Bio: Scarlett is a technical content writer and is associated with A3logics for over a couple of years. She has a keen interest in enterprise software development and is often found struggling with some unique topics for her upcoming projects. She is often found discussing the latest developments with the technical team. When not working on any of her writing projects, she is either reading any of the Agatha Christie mysteries or busy gardening.