When you first set out to build an Instagram following, it’s important to remember that not all followers are created equal. Yes, having 2 million followers on Instagram is great if you’re a celebrity and have been signed by a talent agency at some point in your life. 

But for the rest of us mere mortals, the goal is to attract real people who will actually follow through with what you ask them or give them something in return for following you on social media.

That’s why it’s important to first define who your target audience is going to be and why they should choose to follow you before building anything else on your profile page. Once you know what people want from their Instagram experience when they come across yours, then it becomes easier to figure out which types of content will resonate.

Make sure you’re doing things right before building anything.

The first step to building an Instagram presence requires you to take a minute or two to make sure you’re doing things right before building anything. 

  • This is especially true if this will be your first time using Instagram or any other social media platform.
  • It’s important that you have a clear understanding of your target audience and what they want from following your account. 
  • You should also know what kind of information they would like to see on the platform, so that when posting content online, it is relevant and can help them achieve their goals in the long run.
  • Another thing we want to keep in mind is the theme for our accounts. 
  • This includes how we want our followers to feel about us as well as how we want them to react when engaging with us on social media channels. 
  • A lot goes into making sure these elements are aligned with one another before pushing forward into creating content.

Pick a theme for your Instagram account.

Once you’ve decided on your target audience and what you want them to get out of following you, it’s time to pick a theme for your Instagram account. 

You can’t be everything to everyone you need to focus on one niche in order to build a loyal following that cares about what you have to say. If you try and be a jack of all trades, it will dilute the quality of content and make people lose interest quickly. 

You are better off creating separate profiles or accounts (even if they all look like one account) where each has its own unique voice and image.

Interacting with other people on the platform.

One of the best ways you can grow your Instagram following is by interacting with other people on the platform.

  • Reply to comments: When a user posts something and doesn’t get a reply, they’ll feel like their content didn’t matter. Make sure you are replying to comments whenever possible, even if it’s just “thx.” This shows that you care about what your followers have to say and helps build trust with them.
  • Like other people’s content: If someone has posted something that resonates with you or sparks an idea for something new that could be shared, show them some love by liking their post. It will encourage them to keep sharing their amazing ideas and photos with others as well.
  • Comment on other people’s content: To show your support for any of the above activities, comment on someone else’s post. This will help increase engagement (and therefore exposure) for both parties involved especially if they don’t already follow each other yet but would like more followers as well.

There’s no doubt about it, hashtags are a vital tool for boosting your Instagram marketing strategy.

In this section, we’ll walk you through the importance of hashtags and explain how they work. Hashtags are vital tools for boosting your Instagram marketing strategy. Also, use Igtools. net for getting authentic Instagram followers with ease. 

They can help you find new followers, get more likes, generate more engagement (likes and comments), increase views/engagement on your posts and even help you land mentions in other people’s posts.

If you want more followers on Instagram, be sure to use your captions wisely

A good caption should:

  • Promote your products or services. Your followers will be more likely to engage with your content if they know that they’ll be getting something back from it. Make it clear what the benefit is for them in following you and/or purchasing something from your store.
  • Give a call to action, like asking for a hashtag or comment about a specific post. This allows viewers to interact with each other and share their thoughts about the photo or video (which can lead them back into sales).
  • Be relevant to the image or video itself. If people don’t understand why there was an image in the first place, chances are they won’t spend much time considering what it means before moving on and then finding something else interesting out there instead of what you have to offer. Use Picuki Instagram to see the stories and posts of other people and get to know what they are posting. 

To help promote an individual post, try sharing it on Twitter.

To help promote an individual post, try sharing it on Twitter.

  • Use the link in the bio to direct people to the post.
  • Use hashtags in your tweet.
  • Mention other people and ask them to retweet it if they like what you write.
  • Add a call to action at the end of your tweet (e.g, Follow @MyBrandName for more).

You can also grow your Instagram presence by cross-promoting with influencers in your niche.

By reaching out to influencers and asking them to share posts across their platforms, you are increasing the amount of people who see your content and creating a new audience for yourself.

If you’re a big brand, this is an easy thing to do; just reach out to potential partners, offer them payment or other incentives for sharing one of your posts, then sit back and watch as things take off. 

If you’re running a small business or startup, take the time to cultivate relationships with the people who follow similar accounts as yours then ask if there’s anything else they’d be willing to do for free or at a discount price.


Follow these steps and you’ll be well on your way to building an Instagram following that makes a difference.