Powering processes and innovation across the globe, technology has become an essential facet of our lives. With venture capitalists funding start-ups and technological advancements being at the helm of matters, the need for enhanced technological solutions rises to a considerable degree. Rather than marketing their businesses within brick-and-mortar structures, businesses are now stepping out, attending live events and are working to attract the attention their venture requires.
Having come a long way, the needs of the events industry are ever-evolving, as at its core it caters to the audience attending its events. Exhibiting your brand at a tradeshow or convention requires you to put your best foot forward, due to it essentially being a competitive platform for businesses emerging from different industries.
In today’s technologically-saturated age, you’re likely to find your consumers seeking a good internet connection when attending your events, as it informs them, connects them and transports them into a space curated by your brand. Owing to stakes being high and the reputation of your brand involved, taking matters lightly will merely cause your brand to get lost in a crowd of several other competitors seeking your consumer’s attention.
Pushing the need for change, technology is influencing consumer expectations and is becoming a key component for a business’s success. With consumers being a point of focus, you can make use of technological devices or features to enhance your live-events, be it through the option of availing wifi for conferences or a laptop for hire.
- A Smart Phone Is Integral For Convenience
The use of smartphones has taken several industries by storm, owing to the sheer accessibility and convenience it offers. Each live-event requires a ticket or a pass, which were previously processed manually on paper. The advent of smartphones has made the process of ticketing rather easy, as your consumers can buy a ticket online, can download event ticketing software, save and access their tickets and can gain entry into an event in an efficient and hassle-free manner. In doing so, smartphones, reduce costs, reduce the need for cash management and reduce the time wasted in queueing for purchasing tickets.
- Appropriate Technology Is Necessary For An Event’s Success
Delivering effective, personalised and consistent communication is vital for a business. A huge amount of attendees attend a tradeshow; however, a business needs to satisfy the needs of their marked target base. By employing the use of outdated and obsolete technological solutions, you can cause damages to your brand image, with the consumer associating inconsistency and incompetency with your brand value. Any form of brand exhibition requires detailed planning, which is why hiring applicable technology, such as high-speed internet connections, signage monitors and the latest laptops can add the value missing from your business venture.
Through options such as WIFI Rental services, you won’t have to make a long-term investment, as rental services offer you the opportunity to hire technology devices, be it laptops, projectors, EPOS systems or CCTV cameras.
- Concrete Predictive Analysis
The importance of big data cannot be overlooked. Each year, several events take place, and each of these events gather data regarding the attendees, the engagement during live-events and analyse social-media profiles. By dipping into these intricate factors, technology enables business leaders to understand how to better shape their venture, how to improve their event and how to consistently repeat and enhance upon factors liked by their consumer.
This insight into consumer data empowers you to refine your marketing strategies and present a product that is more likely to appeal, sell and gain a profit for your venture.
- Interactive Technological Devices For Consumer Engagement
Despite what you may believe, consumers like engaging with a brand to showcase their interest. By setting up an iTab at your kiosk or your event, you can create an immersive and engaging experience for your consumer. Rather than finding the need to exhibit your products or services manually, using an interactive and informative device, you can display the entire range of your product portfolio. With the device’s HD display, easy interface and convenient navigation, you can hire a versatile solution for your upcoming event.
- Virtual Reality
The emergence of virtual reality allows you to gain access to opportunities previously inconceivable. Replacing the need to attend events physically, VR allows attendees to attend, view, engage and immerse themselves within a trade-show experience while sitting within the comfort of their rooms. The added cost of transportation, ticketing and scheduling mishaps leads attendees to miss out on their favourite events, however, with the presence of VR, you can gain access to your consumer anywhere at any time.
- Social Media
Unlike other avenues, by exhibiting your brand at tradeshows, you can gain the much-needed exposure, visibility and popularity for your brand. Attending attendees tend to typically update their social media profiles, they start conversations about your innovative products and help your products gain the outreach they necessitate. Varying technological platforms such as Instagram, Twitter, LinkedIn, Facebook & YouTube can be updated with your brand’s trending news and can be used to forge a connection with a potential consumer base.
These platforms play a critical role in enabling a business to map the sort of success they’ve envisioned for themselves. This is owing to the fact that having no social media presence or not capitalising upon technological features can push a business to lose its competitive edge.
- Communication Is Key
To gain the reach and coverage it requires, a business needs to maintain effective communication channels. By harnessing the use of a secure and consistent internet connection and having the latest smartphone with the appropriate apps installed, you can convey the value of your business. Through using appropriate laptops and suitable display devices, you can work on your business venture and maintain effective communication with your current and potential customer base.
Event technology is likely to continue playing a consequential role in shaping the future of events, as its primary facet facilitates convenience, increases efficiency, supports automation and elevates profitability for entrepreneurial ventures.