Veganism is rapidly gaining popularity in underdeveloped countries after receiving widespread exposure in the West. The idea of veganism is based on the principle of not utilising animals in all parts of life. As a result, veganism involves avoiding the consumption of animals or animal-derived products such (milk, eggs, or other forms of dairy) as well as animal-based and animal-tested items. As a result, this philosophical approach, which is widely accepted around the world, enables for the reduction and eventual elimination of animal cruelty and exploitation all over the world.

While Pakistan is one of Asia’s top meat-consuming countries, veganism is growing increasingly popular. Restaurants are offering completely vegan menus, and some retailers allow customers to buy vegan products on a daily basis. Asif Ali Gohar has proposed using vegan alternatives to leather in a similar way. This might have a significant impact on the country’s leather industry, as leather products are one of the country’s key exports. Furthermore, Asif Ali’s business model would result in economic growth for other industries related to the leather industry.

Pakistan’s leather products have gained international prominence. t is the East Asian region’s centre for leather production and leather items, with clients from all over the world. There are 800 ternaries operating throughout the country, creating world-class goods. If given a cost-effective and environmentally friendly alternative, Pakistan’s leather exports might develop at an exponential rate, resulting in rapid economic growth.

Asif Ali Gohar was born in Karachi, Pakistan, in 1992. He relocated to Germany when he was 12 years old to finish his formal schooling. He holds a bachelor’s degree in business administration from Hamburg University. Throughout these years, he leaned toward the vegan lifestyle. This belief was strengthened as I worked on a high school project and learned more about the subject. He did his research on Vegan alternatives to leather while studying at the University of Hamburg. He came to the conclusion that rice may be used to make leather instead of animal skin after conducting numerous experiments and gathering empirical facts. He made leather slime using rice, yeast, and acetic acid bacteria, which he purified and processed into a product that is equivalent to any piece of leather manufactured in the country.

Pakistan produces 8% of the world’s total rice production, making it the tenth largest rice exporter. Fortunately, Asif Ali Gohar is searching for a team to assist him with his commercial operations in the country. The idea is now in the planning stages and will be implemented across Pakistan soon. With his original idea, Asif hopes to dominate both the domestic and global markets in Pakistan.