Although often ignored, SEO is more important for eCommerce websites than ever – it’s the bread and butter of brands selling their products online with the power to make or break their success. To drive targeted traffic and transform it into conversions and revenue, you need to outrank your competitors and get potential customers to click on your website. Learn SEO course free to get all new tactics and tips to learn and implement better.
They say, “Impress Google, and the world is yours.” Following the latest eCommerce SEO trends and best practices is the secret sauce to getting on Google’s (and users’) good side and increasing your revenue in 2022.
If you’re not optimizing your eCommerce store for search engines, you better get to it or risk getting lost and buried deep down in the uncharted territories of double-digit SERPs.
Keep reading to learn more about all the lucrative benefits of jumping on the eCommerce SEO train ASAP.
Why is SEO Important for E-Commerce?
If you want clout in search – you have to earn it. And eCommerce SEO – optimizing your online store to make it more visible by ranking high in organic search engine results (SERPs), is how you get it done. eCommerce SEO is about ensuring that your website is user-friendly, designed to increase organic search traffic, and optimized for maximum conversions, directly leading to more revenue.
If you’re not skilled in SEO, you can always hire an eCommerce SEO agency to do all the heavy lifting and set up your eCommerce store for digital success or take on the challenge of tackling it yourself. Whatever you decide to do, having a solid eCommerce SEO strategy in place is no longer optional in 2022.
Whether you’re a scrappy startup or a Fortune 500 powerhouse, eCOmmerce SEO is the key to boosting your organic search rankings and skyrocketing your website traffic, brand awareness, and conversion rate, and avoid missing out on valuable traffic and tangible profit at your fingertips.
A Match Made in Heaven: How eCommerce SEO Can Boost Your Revenue in 2022
The core purpose of optimizing for eCommerce is to boost your search engine ranking. However, luckily for all eCommerce enthusiasts out there, numerous other benefits stem from this central one.
Let’s dive into the whys and hows behind the undisputed power of eCommerce SEO to increase your revenue and make you the market leader in your industry (in the order they’ll begin to impact your business):
- Higher Ranking = Increased Brand Awareness & Exposure
Getting seen and heard is everything in today’s bustling, overcrowded digital landscape. Landing on that notorious first page of the search engine results is how you put your brand on the consumer’s radar. As the number of keywords you rank for relevant to your niche progresses, you’ll start appearing on more SERPs and typing higher on each.
More and more users will come across your brand and start spreading the word as you get embedded in the back of their minds as a reputable, trusted brand. Plus, it reduces the need for paid ads campaigns as it naturally pulls in organic traffic, making it one the most cost-effective and revenue-boosting techniques in 2022!
- More Leads = More Soon-to-be Customers
In today’s digital era, most of your consumers are online, scouring the web, searching for the answer to their problems. eCommerce SEO allows you to not only get your products in front of a broad audience but in front of potential customers who need them and meet their specific needs by offering an instant, custom-tailored solution.
eCommerce SEO allows you to research keywords your target customers use to understand their needs and find the particular products they want. Using the relevant keywords that your prospects might type into search to look for a product and popping in front of them with the perfect solution they were looking for (or didn’t even know they needed yet) will help you generate more leads.
- More Clicks = More Valuable Traffic
Since eCommerce SEO improves your eCommerce website’s visibility in search engines by putting your brand in front of a vast pool of highly-targeted potential customers, it directly increases your eCommerce website’s ranking and traffic.
Thanks to higher rankings and the resulting brand exposure and recognition, your eCommerce store will begin to gain more friction, attention, and, thus, clicks. As you gain more clicks, your domain rating will also rise dramatically.
Deeming you more authoritative in the eyes of Google and jumpstarting an endless loop of higher rankings leading to more clicks, clicks leading to more traffic, the upcoming burst of traffic resulting in even higher ranking, and so on!
Plus, search engine optimization can help boost your website’s user experience by making it faster, more intuitive, appealing, and easier to navigate. This results in having your customers stick around for longer and getting them closer to completing an action/conversion.
- Smart SEO = Smart CRO
SEO (search engine optimization) deals with optimizing content for search engines to rank your site higher. CRO (conversion rate optimization) is optimizing content for users to complete a call-to-action or conversion. You don’t have to choose or sacrifice one for the other.
Yes, eCommerce websites that don’t rank will miss the mark on traffic, conversions, and revenue. But if the sole purpose of your efforts is to rank, you’ve got eCommerce SEO figured out all wrong. Leveraging the best of both worlds is a match made in heaven for eCommerce sites. By fusing SEO and CRO, you can kill two birds with one stone – increase your traffic and conversions and skyrocket your revenue through the roof.
- More Sales = More Revenue
Since eCommerce SEO directly takes you to customers searching for solutions that you have, it means more revenue! The final “increased sales” part of the array of lucrative advantages of eCommerce SEO cannot be downplayed or understated. Chances are you’re in the eCommerce to make a profit.
From all these targeted eyes pointed straight at you, you’ve managed to gather thanks to higher rankings, improved reputation, and increased traffic. It’s just a matter of time before you start generating more sales, and, thanks to the magic eCommerce SEOs touch, you’ll eventually begin to boost your revenue drastically.
- More Data = Improved eCommerce SEO In the Future
Data is the new oil. It’s the main currency and one of the crucial pieces of the eCommerce business puzzle. In today’s digital world, without big data, you are blind and deaf in the middle of a crowded freeway.
However, whether we like it or not, every move we make on the web leaves a traceable trail of data that you can hone in on and use to your advantage as an eCommerce business owner. With a robust eCommerce SEO strategy, your business will have access to a gigantic pool of customer data to leverage and lean on.
Tapping into visitor and customer data can give you an arsenal of highly-specific actionable insights can arm yourself with that will guide your eCOmmerce SEO strategy and data-driven decision-making in the future for even more success.
Climb the Business Ladder & Skyrocket Your Revenue with eCommerce SEO
There’s no way around it: eCommerce SEO is non-negotiable for any eCommerce business looking to generate revenue in 2022 and make it in the industry.
Your next step is obvious – channel its power and use it to propel your eCommerce store to new heights before you can even say “sold out”!