As one of the most popular social media platforms, Instagram offers a variety of tools and features that allow digital marketers to promote brands, increase sales, and even harvest user data for product or service development. Through photos or videos, followers can get closer to their favorite brand or learn more about newcomers on the market.  The focus of this article is the Instagram stories feature, especially the use of video content and how it can help you grow your business.

Bring the audience closer to your brand

Instagram stories can be used as a platform for bonding with your followers. You can create a short video of your daily operations and thus bring people closer to your brand. Melt Shop, a popular NYC food joint uses Instagram story videos to show off their menu or daily routine, and this strategy works magic right around lunch hours.

The best thing about this type of media exposure is that you don’t have to spend tons of cash on fancy video production, on the contrary, staged productions take away the realism while spontaneous clips make your brand more human. All you have to do is take a few short clips of you or your associates while preparing some tasty food or packing a takeaway order and post it.

Feel the pulse of your consumers

If you are planning an upgrade of your product or service and you’re not sure which way to go, your Instagram audience can be of help. You can use an Instagram story video to share your idea and place a voting pool or a simple “YES or NO” sticker to see how the market reacts to your idea. This is more effective than handing out surveys because that means people would have to stop whatever they’re doing and spend time answering your questions.

You can also announce new products or staff members and introduce them to your followers. Making your Instagram followers a part of company milestones lets them know you value their opinion while any potential feedback could give you a hint about how your consumers feel about the change you just announced tell write my thesis.

Show your product or service in action

One of the golden rules of marketing is to push your product or service through an idea of how it can change or improve a consumer’s lifestyle or business. Instagram story videos are an amazing way to show your followers how your brand impacts their daily life. A popular blender manufacturer, Vitamix, uses Instagram stories to show off what their product can do in the kitchen and how it facilitates everything from making a healthy drink to preparing an amazing salad dressing. If you have an alternative use for your product, that’s even better, especially if it’s fun or random because it has more chances of being shared or commented on.

Furthermore, you could ask your consumers to share videos of them using your product and use that content in your Instagram stories. Throw in a couple of gifts for the best user-generated clips and you can hope for a lot of material.


These were just a few of many ways in which Instagram story videos can help you improve your business. This feature is experiencing constant changes which makes it an endless source of inspiration. Use it to reach out to your consumers and generate new followers and your business will grow.