This article provides an overview of augmented reality and its potential applications in digital marketing. It discusses the use and demand for augmented reality, the potential applications of augmented reality in digital marketing, and the future of augmented reality in digital marketing.


Digital marketing is an essential tool for businesses of all sizes today. Digital marketing has permanently altered the advertising landscape thanks to its ability to connect with customers on a personal level and reach a global audience.  Businesses and marketers have been increasingly embracing augmented reality (AR) to interact with their customers and promote their goods and services in recent years. The strategies and tactics that companies use to reach their customers change along with digital marketing. Augmented reality (AR) is the latest innovation to enter the world of digital marketing, and it’s poised to change the game completely.

What is Augmented Reality (AR)?

AR is a technology that superimposes computer-generated images or information on top of real-world images or objects. This allows businesses to create an immersive and interactive experience for their customers. AR allows businesses to create interactive and immersive experiences for their customers. It’s an incredibly powerful tool that can be used to boost brand awareness, drive sales, and create lasting customer relationships.

There are many potential applications of AR in digital marketing, such as product demonstrations, interactive experiences, and even gamification. AR provides a unique way for businesses to stand out from their competitors and engage with their customers in a new and exciting way.

Augmented Reality (AR) is an emerging technology that has the potential to change the way we interact with the world around us. AR allows users to overlay digital information on top of the real world, providing a new way to interact with the world around us.

The Use and Demand of Augmented Reality

The demand for Augmented Reality (AR) has grown exponentially in recent years. With the release of Pokémon GO and other AR games, the public has become more aware of the technology and its potential uses. Businesses have also begun to adopt AR in a variety of ways, from product visualization to training and marketing.

Interesting fact: A strong direction for augmented reality has been created by the game “Pokemon Go,” which has millions of players exploring the real environment to catch virtual creatures. It has also drawn attention to a potentially successful new marketing channel.

As AR technology continues to develop, its potential uses for it are endless. AR has the ability to change the way we interact with the world around us, and the demand for it is only going to continue to grow.

AR has already begun to change the way we interact with the world, and the demand for AR is only increasing. Businesses are starting to use AR to enhance the customer experience, and more and more consumers are demanding AR products and services. As the demand for AR increases, so does the need for research and development in this field.

In this article, we will explore how augmented reality is revamping the future of digital marketing.

How does AR work?

Augmented Reality (AR) is a technology that allows users to interact with virtual objects in the real world. AR devices use a combination of sensors, cameras, and software to overlay virtual objects in the real world. This allows users to interact with the virtual objects as if they were actually there.

Use of AR in Shopping

AR has a wide range of applications, from gaming, shopping and entertainment to education and training. AR technology is also being used in more practical applications, such as measuring tools and architectural design. As AR technology continues to develop, we will likely see even more innovative and useful applications for it.

How Augmented Reality is influencing Digital Marketing?

In Digital Marketing, users expect companies to provide new experiences every now and then. This is the reason companies are hiring skilled digital marketers to up their game. And young professionals are looking out for the best digital marketing courses so that they can edge up against the competitors and grab excellent employment opportunities in the market.

As per Statista, by 2028, the Augmented Reality industry will reach $250 billion. AR has the potential to change the way we interact with the world around us. It has the ability to create experiences that are more personal and engaging than traditional marketing techniques.

Some of the ways in which AR is influencing Digital marketing include:

Allowing customers to try before they buy: AR can be used to give customers a glimpse of what a product would look like in their home or office before they make a purchase. For example, Ikea, a Swedish furniture company, has launched the “Place” app through which customers can try out the digital versions of the furniture directly in their homes.  They just have to select the product from the catalogue and use their finger to move the product into the desired position. It means that they can decide whether the bed or the sofa would look good in their home set-up.

IKEA Place App

Source: Youtube

Enhancing the customer experience: AR can be used to create an immersive and interactive experience for customers. This can be done by providing them with information about products, services or even locations that they are interested in. Product demonstrations using AR allow customers to see how a product works without having to handle it physically. This can be especially useful for products that are expensive or delicate. Virtual showrooms give customers the ability to explore a product in detail without having to travel to a physical store. Interactive displays can be used to engage customers and provide information about a product or service.

Experiential marketing using AR can provide customers with a more immersive and realistic experience of a product or service.

For example, L’Oréal Makeup Genius. L’Oréal’s Makeup Genius app allows users to try on virtual makeup. Using the front-facing camera on their smartphone, users can see how different makeup products would look on them.

L’Oréal’s Makeup Genius app

Source: YouTube

Another example can be taken from the Nike+ app. It is an app that allows users to see how Nike shoes would look on them. Using the front-facing camera on their smartphone, users can see how different shoes would look on their feet.

Nike+ App let you try how sneakers/shoes would look on you

Source: The Verge

Creating interactive and engaging content: AR can be used to create content that is more engaging and interactive than traditional forms of marketing content. This can be done by incorporating AR into videos, images, and even text. AR technology can help brands create more interactive and engaging content for digital marketing campaigns.

For example, AR can be used to create interactive product demonstrations or augmented reality ads that allow users to experience a product or service in a more immersive way. Additionally, AR can be used to create interactive content for social media platforms such as Instagram and Snapchat. This can help brands reach a wider audience and create more memorable experiences for users.

The Snapchat and Instagram apps use AR to create funny filters, which are made for marketing purposes. For example, Netflix has tried to create a scary environment based on the ‘Stranger Things’ series. Similarly, when the movie ‘Despicable Me 3’ was going to release, all kinds of funny filters were created in order to connect the audience with the movie or series.

Stranger Things Snapchat Lens

Source: Independent

Increasing brand awareness: AR can be used to increase brand awareness and reach by creating unique and memorable experiences that customers will remember. AR can be a powerful tool for increasing brand awareness and engagement. When used in digital marketing campaigns, AR can provide an immersive and interactive experience that can grab attention and create a lasting impression.

AR can be used to create an interactive and engaging experience that brings your brand to life. By using AR, you can create a unique and memorable experience that will capture attention and leave a lasting impression. This is how brands can do it:

  • Creating an AR app that allows users to virtually try on products before purchase
  • Creating an AR game that promotes a brand or product
  • Using AR to give users a virtual tour of a brand’s facilities
  • Creating AR experiences that promote a brand’s values or history

Use of AR app to check store information

Generating leads: Digital marketing is all about generating leads and converting them into customers. And AR can play a big role in helping with that.

With AR, businesses can create interactive experiences that give potential customers a taste of what they can expect from your product or service. This can be a big help in generating leads, as it allows you to give potential customers a taste of what you have to offer before they even make a purchase.

AR can also be used to create interactive content that can be used to generate leads. For example, you can create a video that shows potential customers how your product or service works. This can be a great way to generate leads, as it allows you to show potential customers what you have to offer without them having to make a purchase. Many brands are already doing that.

Overall, AR can be a big help in generating leads for digital marketing. By creating interactive experiences and content, you can give potential customers a taste of what you have to offer, which can be a big help in converting them into customers.

Are there any challenges with using AR in Digital Marketing?

There are definitely some challenges that come along with using AR in digital marketing. First and foremost, it can be expensive to develop and implement an AR campaign, and there is always the possibility that the technology may not work as intended or that consumers may not be receptive to it.

Secondly, AR requires a higher level of engagement from users than other forms of digital marketing, so there is a greater risk that users will simply tune out the content. However, if executed properly, AR can be an incredibly powerful tool for driving brand awareness and engagement.

The Future of Augmented Reality in Digital Marketing

Digital marketing is in a state of flux, and augmented reality is poised to play a major role in its future. As consumer behaviour shifts and technology advances, marketers are increasingly looking for ways to engage with their audiences in new and innovative ways. Augmented reality offers a unique opportunity to do just that.

Only 1% of retailers use AR right now in their customer buying experience. And, 52% of the retailers say that they are not prepared to integrate Augmented Reality into their retail. The reason is the requirement for a lot of inventory. However, 61% of the customers say that they prefer retailers who provide AR experiences because they ease their doubts and accelerate sales.

This shows that AR has a wide scope in retail and digital marketing. The AR market value by 2024 is estimated to be $50 billion. Even companies like Facebook are acquiring AR companies to invest more in AR and make it an integral part of the marketing world.

What’s more, augmented reality is still in its infancy, which means there is huge potential for marketers to experiment and explore its possibilities. As technology develops, so too will the ways in which it can be used to engage with audiences.

So what does the future hold for augmented reality in digital marketing? Only time will tell, but it’s certainly an exciting prospect.

To sum things up

Augmented Reality, or AR, has been a subject of constant fascination for the tech world. It is a technology that makes use of artificial enhancements to the real world. AR is projected to grow rapidly in the next few years. It is also set to revolutionize the way brands market their products.

Augmented reality is the future of digital marketing. In fact, it is already proving to be a marketing sensation! As a business owner, you must be looking for ways to promote your business and remain relevant. Well, look no further. This article will tell you all you need to know about augmented reality and how to incorporate it into your business.



Akriti Galav is a Content Strategist with over 7 years of experience in content marketing. She has a deep understanding of digital marketing, management, and other topics that create a lasting impact on the audience. She is an avid researcher and has a knack for finding the latest studies, reports, original research, and up-to-date information to include in her content.