Local search engine marketing depends mostly on keywords or phrases important to a specific geographical location. As a result, most business persons find it hard to implement it. However, coming up with an effective local SEO marketing strategy isn’t rocket science. With the right strategies, you will in no time boost your sales after putting in the work.
Why is Market Research Important for Local SEO?
Market research is one of the essential things for an SEO specialist. The research gives you a deeper understanding of your target audience. You also understand how they expect to interact with your services or products.
Fortunately, you don’t have to conduct market research yourself. Market research companies gather and analyze data from distributors, competitors, and other forces in the marketplace. They conduct consumer behavior research to find out their likes and dislikes.
They also give out information on how you can propel your market research and take your business further.
Several market research firms are targeting different niches. Examples are:
- B2B market research companies
- Healthcare market research firms
- Pets market research companies
The more information you have about your target audience, the more efficient and effective your marketing campaigns will be. Market research also enables you to gauge the competition in your industry. You learn about areas they are doing better than you and improve on those areas.
What is local SEO?
Local SEO is a process that helps you optimize your website for local search engines. It can help you attract new customers around your area, or even if you are an online business, in generating leads and sales.
Local SEO is highly dependent on the physical location of the business. You need to have a presence in local search results like Google Map. Thus your efforts at driving customers to your doorsteps will be successful.
What is local Keyword Research?
Local keyword research involves finding out your target audience’s keywords when researching a query into Google targeting local business.
Once you identify which keywords customers always search for, you can modify your existing pages to create new pages. Target names related to the products or services you offer.
What Are the Local SEO Ranking Factors?
To understand what a local SEO ranking factor is, you’ll need to grasp the concept of “local.” The term is critical in search engine optimization.
When people perform a search on Google, sometimes they look for businesses and services in their area. Search engine bots and algorithms can’t know where you live or your specific needs. Unless you provide them with enough information in advance. They must have data available about:
- The location of the business or service being searched for by users.
- The nature and relevance of that business or service.
- Which users are searching for which companies.
These three things make up “local SEO ranking factors.”
What Do You Gain by Using Keyword Research Tools?
Your website is the anchor of your local SEO strategy. Keyword research tools are the lifeblood that keeps it running. The best keywords for your website will be long-tail keywords with little competition.
Also, there are a lot of factors involved in choosing a target audience. Who is most likely to visit my site? Where do they live? What kind of business am I in? Should I target people who search for hotels or restaurants instead?
You’ll have no shortage of questions if you’re just starting with local SEO marketing by yourself. Fortunately, keyword research tools like SEMRush can give you all the answers.
Type of Content That Helps You with Local SEO Strategy
For local SEO, there are several types of content that you can create to help your business. They are:
- Location Specific Blog Posts
Creating local specific blogs would assist Google in coming back to your website. You need to incorporate keywords tied to your location. Additionally, include keywords you want to rank for.
- Testimonials and Reviews
Testimonials and reviews can boost your conversion rate. Use emails and social media to get reviews. You get to fill your website with original content, thus increasing your authenticity.
- Location Landing pages
Location landing pages are helpful when you want your website to rank for specific local keywords. For instance, if you are in the clothing industry in New York, then create a location landing page on your website. Thus when consumers are looking for recommendations on clothes stores in New York, your business will pop up.
- Google My Business Listings
Create a Google my business listing for your business. It takes a little time and doesn’t involve creating lots of content. This is a mini online directory where you need to fill in photos and details of your business. Also include services, location, and products.
Creating the profile is free, and it’s a fantastic way to get your visibility across Google services. Keep the page up to date with accurate information for Google to verify your business as real.
- Social Media Posts
Social media platforms like Facebook and Instagram should be part of your local content strategy. For instance, use Facebook to keep your audience informed on business news, events, and updates.
On Instagram, share stories and pictures of your goods, services, or any projects you are working on. Instagram works well with visuals. If you are not sure about the social media management and marketing strategy for your website, take help from any good digital marketing services provider and make your social media presence better.
Tips to Improve the Local SEO Results
Improving your local SEO results increases engagement in your website and your business. Here are some of the tips:
- Use the right keywords. Use the right keywords for your images, meta tags, meta descriptions, and in your posts.
- Provide quality content.
- Get links from sites relevant to your business and located in the same area.
- Use images of your location, for example, if you’re a restaurant or store.
Local SEO marketing is a powerful tool that helps businesses attract customers who are close to the business’s physical location. This type of SEO focuses on optimizing your company’s online presence and visibility for both mobile and desktop users.
You might do the research yourself or go the easier way of using the best online market research companies. Whichever way you choose, the goal is to increase your visibility and boost sales.
If you follow these tips and use this information wisely, you can improve your local SEO results.