The first and, in some cases, the only impression you make on a potential reader is through your headline. 

The rest of your text might not even exist if your post doesn’t have a title that converts an Internet surfer into a reader and even a customer. 

Even while the average Internet user will read 80% of headlines, only 20% of those users will actually read the entire article. That’s why it’s so important to learn to write strong, strategic headlines. Here’s how.

What is a headline?

To make sure we’re on the same page, let’s quickly mention what a headline is. Headlines are the primary headers on an article or other piece of material that sum up the main points. The purpose of a headline is to draw attention to the main idea or type of information so that readers are aware of the broad subject matter.

Why is it important to have good headlines?

It’s critical to create compelling and effective headlines in order to:

  • Boost your website traffic
  • Make it easier for users to find your material through search engines
  • Make people want to read the entire article
  • Encourage readers to share your content.

Imagine a situation when you start a new blog. Of course, you want as many eyes as possible on your content. Your friend suggests you use the power of email signature marketing. That’s when you can promote anything you like in every email you send, without being spammy. See these email signature examples? Every signature has a photo of the sender (or a company logo), some contact details, and, the most important thing, a call to action. For example, “View my reviews on UpWork,” “Check out our case studies,” “Read my blog,” etc. See? You can promote your content in every email you send. And when you have a catchy headline for your piece of content, it increases the chances of it being clicked and opened! 

If you want to create such an email signature, know you can do it just in a few clicks with the help of an email signature generator.  And we move on to the headline types. 

7 headline types

There are dozens of headline types you can use to hook readers: emotional, direct, indirect, testimonial, and many more. You can even come up with your own type! Here are 7 different headline types you can use to grab readers’ attention. These are our favorites:

Question headlines

Try using questions in headlines. But keep in mind that there is one type of question in a headline that’s can be ignored – questions that can be answered with “yes” or “no.” Instead, it’s better to utilize “how,” “how to,” and “why” questions. 

For example, “How to write question headlines that work.”

Testimonial headlines

Testimonial headlines are quite powerful because they provide outside evidence that you give excellent value. This means employing the exact words that another person used to describe you, your offering, or both in your headline.

For example, “A perfect milk chocolate bar with no milk for picky vegans as I am.”

News headlines

A news headline usually speaks for itself. It can be based on a product release, an updated version, or even a content scoop.

For example, “Starbucks opens second store in the Cayman Islands.”

Direct headlines

A direct headline makes the article’s goal crystal obvious. The article’s facts are typically used to summarize the main theme. When you choose a direct headline, readers know exactly what they are going to read or see.

For example, “10 pet pictures to cheer you up.”

Indirect headlines

This type of headline appeals to a reader’s interest to find out what the piece is about because it doesn’t explain the main concept immediately.

For example, “Take your office to the cloud.”

Command headlines

Command headlines instruct readers by outlining what they should do or what they can learn from reading the story. This kind of headline is frequently used by businesses when generating advertisements. The majority of command headlines begin with a powerful action verb.

For example, “Improve your summer wardrobe in these 5 easy steps.” 

Emotional headlines

To entice a person to read an article, emotional headlines often focus on positive or negative emotions. In order to accomplish this, the authors choose strong adjectives like affordable or stressed.

For example, “5 huge digital marketing trends heating up in 2022.”

Tips for writing successful headlines

Here are some pointers to assist you in creating catchy headlines.

  • Put value first

Why should your readers care? Why should they bother spending time reading your blog post? Write headlines that convey to readers the value of your information. For example, “Utilize these lead-generation strategies to achieve all of your sales objectives.”

  • Involve the audience

Play on the egos of your readers by utilizing the pronouns you and your in the headline. That attracts attention. For example, “Learn these 5 techniques to motivate your employees.”

  • Use keywords

To increase traffic to your content through search engine optimization, try to include a popular keyword in your headline (SEO).

  • Include numbers

Since the human brain is naturally drawn to numbers, provide them if you can. For example, “8 content marketing statistics you must know in 2022.” 

  • Make several headlines to choose from

Open a Word document and start writing down any headline ideas you have. Give yourself many options from which to pick. It often helps if you read them aloud. 

  • Create a sense of urgency

The word “now” or “today” should normally be included at the conclusion of a headline to create urgency. It’s much more interesting to read “5 ways to grow your blog right now” than “5 ways to grow your blog.” Alternately, you might indicate the consequences of ignorance, for instance, “7 common mistakes you don’t want to make while running a blog,” to enhance urgency.

  • Teach readers something useful

We take pleasure in developing new abilities that support our objectives and way of life. Because of this, headlines that begin with “A beginners guide to,” “DIY,” “Introduction,” or “In 5 minutes” frequently do well.