Purpose of Guest blogging
Generally, Guest blogging is done to increase the traffic back to the website. Moreover, one can improve the credibility of the brand and boost domain authority. This is done with the help of the links that are provided externally. Guest posting is a dual-way communication, both the parties (the website owner as well as the blogger) have their benefits involved. Moreover, you should display the posts by the guest bloggers on your own website too.
Importance of Guest Blogging in SEO and Link building
Yes, guest blogging can be done to improve SEO rankings and Link buildings. Though, as per Matt Cuts, who is the head of webspam at Google, it is also abused and misused. He announced the downfall of Guest blogging in 2014. He said that the process has become tedious and from a well-respected work, it has been degraded to spammy work to get links. But still, after all that discussion, Guest blogging is a well-known practice and is considered one of the best to gain links even at this time.
How is it for bloggers?
Even for bloggers, it is a good job. Guest blogging can be one of the best ways to expand the audience. Well, blogging is not just about writing. You will also be needed to do some sorting of links. You need to ensure that the link is only kept when it is required. Putting unnecessary links will make the blog and the overall work look tedious. Hence, just put links where the necessity arises.
Look out for the guest post and make sure that the guest post is containing links that are from legit websites. These links will make the article look better. Certain third-party tools help you in checking whether the links of previous blogs are getting redirected to an appropriate page or not.
Tips for High-quality Guest blogging.
The guest posts should not only promote things. Instead, when a naïve user reads it, he/she should exit with some knowledge regarding the subject that he /she is reading. Just selling yourself is not sufficient, instead, you should be helpful to educate the reader.
Following are certain tips that might prove helpful to you:
- Author Bio
The author bio you write should be precise. Some companies allow the writers to put a link back to the website but over time, some change or some remove. Hence, the only place that remains throughout having your details is the Author Bio Section. It will always have the link back to your website.
- Internal Link
Try to include a link in the article of a previous article or blog that has been already published on the company’s website. This will be beneficial to both of the parties. The website owners will feel more authoritative and will receive more traffic to their site and even your research work would be appreciated.
In the conclusion section, you ought to urge the audience to take some action. Be it to share or may even be to drop a comment. Whatever the reason may be, but just ask the users to take some action. This will also improve the SEO rankings and will make the post be near to the top in SEO Search.
Benefits of Guest Marketing Service.
No business runs without profit. As we already said, Guest Marketing Service is a two-way business, and hence, it must be a win-win situation for both. Following are certain benefits that come along with Guest Marketing Service.
- It will help in boosting the sales.
- It will also make traffic come to both sites; your site if you have included the link in the article and also the place where you have published.
- It will also make you gain a tremendous amount of experience.
This was all about Guest posts services. The bottom line is that if you want to gain quality backlinks, then it is one of the most beneficial services available in the market. We hope that the article has served its purpose and will help you in getting insights regarding the same.