It’s hard to deny that Covid-19 has significantly changed the whole world once and forever. A lot of businesses moved online, while the number of people preferring offline purchases has decreased. The marketing industry will no longer be the same, and many tools we used to have lost their relevance in the fast-changing environment.
However, it is worth noting that multiple new strategies have appeared and been successfully implemented in many corporations’ activities over the last several years. And, of course, we can already guess which of them will stay with us next year.
Storytelling as The Main Sales Driver
Conversational marketing is the best tool for interacting with the audience using multiple channels. Nowadays, it’s not enough to provide a brief written description of the product or service since consumers, in most cases, want to see the all benefits immediately. Moreover, this model is based on the possibility of providing feedback from clients who have already purchased the goods.
Increased Personalization in Marketing: Every Client Is a VIP
Such an approach delights consumers, so we suppose that this strategy will remain demanded for a long time. Online gambling establishments can be a perfect example of this technique since they offer numerous benefits for their members: some players prefer casino cashback, while others would rather choose deposit multiplications or free spins.
Personalization implies gathering personal data and properly analyzing customers’ preferences, developing new strategies, including rewarding systems so that the client pays attention to the product. For instance, these can be individual offers and discounts on the goods a user liked or added to their cart.
Online Events for Potential & Loyal Customers
Products and services with detailed video reviews are more in demand, and this trend seems to develop even further. Numerous social networks have already implemented the option of holding live streams, helping users learn the product better to decide whether it’s worth their attention.
Special online events assist marketers in not only presenting their brand but also gathering more details about their target audiences. Moreover, numerous companies already pay attention to VR and AR realities that provide users with the immersive effect and offer to test the products in the virtual world.
Instant Offers with Zero-Click Searches
When users add their request to the search engine, they usually want to get the answer as soon as possible. The algorithm works so that people get the answer with the most matches, which appears at the top of the page. It is most likely that the potential consumer will open this particular website.
Therefore, it is important to write high-quality headlines and brief information about what the user will find on the platform as high as possible. In this case, SEO for local queries really matters.
Marketing Gamification: No Games, Just Business
This trend is rapidly gaining momentum and is designed to motivate people to come to the particular company and make more purchases. Starbucks is one of the classic examples: in 2012, the corporation launched a loyalty program that implied accumulating points for visiting restaurants.
In fact, this technique has existed for a long time, but now it has received the fashionable name “gamification.” In any case, this tool works, and companies are developing more and more interesting solutions, such as exciting quests for buyers and various contests.
No Delays Since Customers Won’t Wait
The modern world is so dynamic that people are always in a hurry. So, if a user comes up with an idea to purchase something, they usually want a reply immediately. This is precisely why delays should be eliminated: the potential customer will leave your page and go to competitors unless you provide them with an instant reply.