If you want your business’s website to rank at the top of the search results for keywords related to your business, link building is essential. This is because the more links you earn from reputable sites, the more search engines will view you as an authority in your field, and the higher your pages will rank in relevant searches.

But what is the best way to do link building correctly? 

Bad Link Building Techniques

For many years now, many digital marketers have attempted to use the system and made link building strategies that Google has detected and labelled as spammy. Using these strategies can result in a penalty and harm your rankings and can also remove your site from results altogether. 

So if you want to earn links that help you rank higher in searches, you must ensure that you’re using the right strategies. But first, here are some of the strategies to avoid: 

·      Spamming links

·      Submitting to random directories

·      Quantity of links over quality

·      Spamming comments on blogs

Now that you know the bad, here’s the good. 

Good Link Building

Now that we’ve taken a look at some strategies to avoid, here’s what you should be doing. 

Create useful content

One of the easiest ways to earn links that isn’t technically difficult is creating content that is so good that other people want to link to your website. This content has to be informative, well-written and unique. 

Make free interactive tools

A little more technically difficult, but just as useful as content writing is making tools that people find useful. This can include cost calculators and the like. When shared on social media, people will find you due to using this tool, and this can be useful to certain businesses. 

Reach out to reporters, bloggers, and industry influencers

After making some great content, you can get easy links by reaching out to industry professionals. The key thing here is to email them and be sure to mention the value your content has to them.https://perfectlinkbuilding.com/nz/packages/seo-packages/

Offer to write guest blog posts

Blog owners always love having guest posts, so reach out and ask if they’ll feature you. Always have something ready to pitch them, and make sure it aligns with the blog’s ideals. The best way to do this is to start making a list of blogs you’d like to reach out to and then go from there.

Use broken link building

This is a unique way to get backlinks. To do this, all you have to do is use industry tools to find broken links, and then reach out to the companies with these broken links and alter them to the broken link and invite them to replace them with one from your site. This is. A fantastic way to get links as people usually want to patch broken links quickly, and you offer them a fix.

Monitor competitors’ backlinks

Using industry tools can help you peep into your competitors’ backlinks. This is incredibly helpful if you have seen growth in their search engine rankings.  

Though it’s useful to develop your own link-building strategy and determine what works best for your business, keeping an eye on competitors’ backlinks can help you keep up with their strategy and use it to bring yourself so much further up the ladder.

Perfect Link Building Can Help You 

For your link building services in New Zealand, you can’t look past Perfect Link Building. Their link building experts can help you bring your website’s visibility to whole new levels, which help translate into higher rankings and more online profits.