Choosing the perfect company name can be a daunting task, but it’s important to get it right. The name is one of the first things potential customers and clients will see, so it needs to make a good impression. 

Below are 15 tips to help you choose the perfect name for your business.

1) Keep it simple

The best names are normally short, sweet, and forthright. Keep away from whatever’s excessively muddled or difficult to articulate.  You want people to remember your name, not forget it because it’s too difficult.

2) Make it relevant

Your name should be relevant to what you do or sell. If you’re a landscaping company, for example, something like “Green Thumb Landscaping” would be relevant and make sense. People should be able to look at your name and know what you do just by looking at it.

3) Avoid initials

Acronyms can be confusing and difficult to remember. If you absolutely must use initials in your name, make sure they’re easy to pronounce and spell. “AT&T” is a good example of an acronym that’s easy to remember.

4) Use keywords

Include keywords in your name that describe what you do. This will assist you with appearing in web search tool results when individuals are searching for organizations like yours.  For example, if you’re a plumber, you might want to include the word “plumbing” in your name.

5) Location, location, location

If you’re a local business, include your city or state in your name. This will help people know where you’re located and that you serve their area. For example, “Bill’s plumbing – serving the Seattle area” lets people know right away that you’re a plumber in Seattle.

6) Avoid numbers and symbols

Numbers and symbols can be confusing and difficult to remember. If you must use them in your name, make sure they’re spelled out so people can easily understand them. “1-800-Plumbing” is an example of a name that uses numbers but is still easy to understand. Also you can use some online name generator for company tool to get many ideas.

7) Make it unique

Your name ought to be special and not excessively like different organizations in your industry. This will help you stand out from the competition and be remembered by potential customers.

8) Brainstorm with others

Get input from other people when choosing a name for your business. Ask family, friends, employees, or even customers for ideas. The more brains you have working on the problem, the better your chance of coming up with a great name.

9) Do a search

Prior to choosing a name, do a fast inquiry online to ensure it’s not previously being utilized by another person. You don’t want to choose a name that’s too similar to another business, or you could get sued for trademark infringement.

10) Keep it short

As we mentioned before, shorter names are usually easier to remember. Attempt to hold your name under 10 letters if conceivable.

11) Use a thesaurus

If you’re having trouble coming up with ideas, try using a thesaurus to find synonyms for the products or services you offer. This can help jumpstart your brainstorming process.

12) Get creative

Don’t be afraid to get creative when choosing a name for your business. Think outside the box and come up with something unique that will make people remember you.

13) Avoid initials

If possible, avoid using initials in your name. As we mentioned before, they can be confusing and difficult to remember.

14) Consider your target audience

When choosing a name, consider your target audience and what they might be looking for. If you’re targeting a specific demographic, like parents of young children, choose a name that will appeal to them.

15) Hire a professional

If you’re having trouble coming up with a great name for your business, consider hiring a professional naming company. They can help you come up with something unique and memorable that’s tailored to your business.

Conclusion:

When choosing a name for your business, there are a few things you should keep in mind. First, make sure the name is relevant to what you do or sell. Second, avoid initials and symbols which can be confusing and difficult to remember. Third, use keywords in your name that describe what you do to help you show up in search engine results. Fourth, if you’re a local business, include your city or state in your name. Fifth, keep it unique and not too similar to other businesses in your industry. Sixth, brainstorm with others to get input on potential names. Finally, do a search online to make sure the name isn’t already being used by someone else. By following these tips, you’ll be well on your way to choosing a great name for your business.