Introduction

When it comes to sculpting the technological advancements and innovations of futuristic products and services, a design research consultancy is the answer to all your questions. These consultancies not only suggest ideas for combining functionality and aesthetics, but they also lend the requisite support for ensuring the smooth functioning of the creative process. 

To elaborate further, design research consultancy refers to getting hands-on with a human-centred design approach where the end consumer is always kept in mind to deliver maximum satisfaction and a user-friendly experience.

When do brands need a Design Research Consultancy?

Design research can be applied to any creative process. However, it does require a favourable, optimum environment to maximize the output benefit. Brands consider hiring a design research consultancy when they feel they need outside help, or when they are in dire need of seeking inspiration for their upcoming products and services.

Here are a few case scenarios that call for immediate intervention by the design research consultancies :

  • Existing product line becomes stagnant
  • Brands want to stay ahead of the constantly changing technological curve
  • Desire to serve new products and services but unaware of the technicalities
  • Fear of products and services diminishing from the market 

How does Design Research Consultancy help brands?

Gone are the days when product designers were the sole storytellers. Now, the focus has extensively increased beyond the physical touch and feel of the products and services. Human interface and satisfaction have become the prime concern for many brands. 

Creativity is now gauged by how well the story of design is communicated to the customers who may not be aware of subjective concepts like aesthetics, appearance, etc, along with being visible and in sync with business values and technological advancements.

For brands to easily and effectively communicate their creativity and ideology, backing from a design research consultancy is recommended. Not only do these consultancies shape the brand strategies efficiently, but also, provide them with a unique set of facilitation and communication skills. 

These consultancies participate in brand brainstorming discussions, understand and evaluate brand needs and desires, and based on consensus, formulate intriguing points and ideas. 

For brands that deal in buying and selling products and services, designing their products in line with the current market trends, customer expectations, and ease of handling is crucial. This is where design research consultancies come into the picture and reduce the burden of brand consultants by taking ownership of suggesting, ideating, and executing a user-friendly product. 

Conclusion

Leading product design companies like Future Factory also sometimes require assistance from design research consultancies if in-house services are unavailable. To know more about product design companies and market trends, click here