In recent years, there has been a growing trend of niche perfume brands. These are brands that focus on quality over quantity and often use unique and rare ingredients to create one-of-a-kind scents. If you’re looking for something special and different, then a niche perfume brand is definitely worth checking out. Here are four of the best to keep an eye on in 2023.

Maison Francis Kurkdjian 

Maison Francis Kurkdjian is a high-end French perfume house that creates some of the most beautiful scents in the world. The brand offers both gender-neutral and men’s and women’s fragrances, all of which are made with the finest ingredients. In the USA, Maison Francis Kurkdjian‘s most popular scent is Oud Mood, a rich and luxurious fragrance with notes of oud wood, amber, and vanilla. 

Le Labo

Le Labo is a New York-based fragrance company that hand-makes each of its products in small batches. The brand offers a range of unisex scents, all of which are made with high-quality ingredients. Le Labo’s signature scent is Santal 33, a woodsy and musky fragrance that has become a cult favorite among perfume lovers.


Diptyque is a French luxury brand that is best known for its line of candles. However, the brand also has a range of exquisite perfumes, all of which are made with natural ingredients. Diptyque’s most popular scent is Tam Dao, a Woody Oriental fragrance that features notes of sandalwood, cedar, and vetiver.

NuBe Green 

NuBe Green is an eco-friendly perfume brand that uses sustainably sourced ingredients to create its unique scents. The brand offers both gender-neutral and men’s and women’s fragrances. NuBe Green’s best-selling scent is called Vetiver & Cedarwood, a woodsy and earthy fragrance with hints of citrus. 

How To Wear Perfume

Choose the Right Concentration

The three main types of concentrations are parfum, eau de parfum, and eau de toilette. It’s important to keep in mind how long you want the scent to last. Parfums tend to last the longest, whereas eau de toilettes don’t last as long but are typically less expensive. If you’re not sure which concentration to choose, we recommend starting with an eau de toilette and seeing how long the scent lasts on your skin before making a decision. 

Apply It Correctly

Once you’ve picked out the perfect scent, it’s time to apply it correctly. First, start with clean, moisturized skin. Then, apply the perfume to your pulse points—your wrists, behind your ears, and in the crook of your elbow. Finally, walk through a cloud of perfume so that it mixes with your natural body odor and creates a unique scent that is all your own.

Store It Properly

Keep your perfume in a cool, dark place away from direct sunlight or heat sources. And don’t store it in the fridge—the fluctuating temperatures will cause the perfume to deteriorate faster. If you follow these simple tips, you’ll be sure to get the most out of your perfume and make it last longer.


Wearing perfume is a great way to boost your confidence and feel fabulous. There are many great niche perfume brands to choose from these days. Whether you’re looking for something unique or sustainable (or both!), there’s sure to be a scent from one of these brands that catches your eye—and your nose!