With more than one billion active Instagrammers, it is no wonder that brands are using Instagram to promote their business and products or services. According to an article published on Forbes, 67 percents of adults use this platform, belonging to the age group of 19-29 years, as per a study of Pew Research Center. Again, 60 percent of users sign into Instagram many times daily. Instagram is suitable for all kinds of businesses, including movies and TV shows.

When it comes to Instagram, you can make episodic content if you would like to connect to a wider audience base, ensuring one-time visitors turn into your loyal followers before your movie hits the theater screens.

You need not create lengthy episodic IG content. What you can do is design a photo carousel of your next film, 10-minute IGTV content, an Instagram Story, or for that matter, a 30-second and in-feed video content. The options are many if you want to promote your film on Instagram. Here is how:

Build relationships

If you can build good relationships with your followers on Instagram, there is nothing like it. It is one of the best ways to take your movie branding efforts to another level. Then, you need to share quality Instagram content that resonates with your audience. Here quality is more important than quantity when it comes to Instagram photos and videos. You need to create experiences and use the same to your benefit.

As far as Instagram is concerned, it is nothing but the extension of your real-life experiences and feelings through stunning visuals. All you need to do is reap the maximum benefits out of this image-sharing social media lcpsgo platform to help you with film branding campaigns. With quality content and user engagement, you can successfully build true and lasting relationships with your followers on Instagram.

Make sure you reach out to your existing and potential followers as well as connect with the most number of people, especially those who like watching movies and people related to filmmaking and cinema. Share images, videos, Story Highlights, and other content and write, exchange movie-related content, experiences with your audience.

Make experiments

As far as Instagram is concerned, it’s saturated with photos and videos. Then, if you are a creative person and have a penchant for filmmaking, you can use this social media app to highlight your cinematic vision and creativity through jaw-dropping images or videos. When your posts look stunning and narrate something essential related to your movie, you can buy likes on Instagram from genuine profiles on this platform.

You need to think differently, design one-off and thoughtful posts, using your creative acumen because filmmaking is about creativity and imagination. The most essential thing is planning before you experiment with your Instagram images, videos, stories, and more.

Make sure you try planned experiments and stay focused on what you do. Some people may think about what the use of experimentation is. If you do not test the waters, how would you ascertain which posts would work and which will not? Experimentation is making an effort instead of sitting doing nothing about your film’s branding on social media. You may fail initially, but testing various forms of content will help you gain followers and engagement on Instagram with time.

Focus on the grid

If you want to use high-definition images for your movie branding on Instagram, you are a perfectionist. Remember that there is no place for mediocre posts on this platform. Even if Instagram Stories last for 24 hours and include behind the scenes shots, it does not mean that you share anything trivial through stories.

Though stories are short-lived, you need to make the most out of in-feed content, and this is where the grid plays a pivotal role when it comes to your film’s branding on Instagram. The grid comprising of in-feed visuals creates many opportunities for uniqueness in your Instagram content. Several photos shared successively can together create a brand message or for that matter, visual information over the grid.

Even if you are not linking your IG content, i.e. posts in a visual form, it is the best tactic to remember and move back your step from the immediate post to reveal how you want to widen the reach of your IG content.

If the prior Instagram posts quoted cards or simply black-white sketches, you need to factor in your complete brand image as a filmmaker. It is about your brand message that you would like to project and try your best to focus on it on your grid.


These are some of the best tips to improve your movie branding efforts. Make sure you learn something from influencers from your industry. Avoid copying them, but draw inspiration to create stunning, one-off, and attractive Instagram content to promote your next film. You need to develop a special style to make your movie posters and videos look awesome and recognizable.