(IANS) Online retail giant Amazon on Sunday launched an improved Amazon Easy store format that integrates multiple services through a single point of contact.

The improved Amazon Easy store format will provide a tactile and intuitive product experience through a physical display of the product.

The first such exclusive Amazon Easy store is now operational in the Mahalakshmi layout in Bengaluru, the company said, adding that it will soon expand the stores in the upgraded format to other parts of the country with existing network partners. and new.

With the new format, customers can also place an order on Amazon.in with guided assistance from store staff and pick up the order from the store or have it delivered to their doorstep.

“We are working with local businesses and entrepreneurs to lower barriers to online shopping, especially for customers in lower-level geographies,” said Kishore Thota, Director of Customer Experience and Marketing, Amazon India in a press release.

“This latest Amazon Easy store format is another step in that direction, increasing the number of customer services and creating additional revenue streams for store owners,” Thota said.

Store owners will now be able to take advantage of Amazon’s last mile delivery program – I Have Space – to deliver packages to customers in their area and facilitate collections, creating an additional source of income for themselves.

“We see Amazon Easy playing an important role in enabling the following 200-300 million customers to shop on Amazon.in as well as create local jobs and freelance work opportunities,” Thota said.

Amazon India launched Amazon Easy as a pilot in 2015 and has since expanded to all states and union territories across the country with large network partners as well as thousands of individual entrepreneurs.

Customers can continue to visit their nearest Amazon Easy store nationwide to take advantage of the assisted shopping services to shop on Amazon.

Amazon is working with several network partners across India, such as Vakrangee, Indiabuys, and Velocity, among others, to bring the Amazon Easy experience to new e-commerce customers.

Amazon.in appoints associates and trains store owners to help customers find and buy the products they want.