You must be living under a rock if you haven’t heard about TikTok. The ubiquitous social media platform now has over one billion users. I came to know about the Chinese social media site while watching a news channel on my Charter Spectrum cable connection two years ago.
TikTok is the youngest social media platform to hit the digital space in the past decade. It was released by a Chinese company called ByteDance in September 2016. The nascent TikTok is one of the most widely downloaded apps in the world. Forbes reports that the number of downloads for the TikTok app reached a massive 850 million in 2020.
What Advertising Options are Available on TikTok?
The growing popularity of TikTok has prompted businesses to promote their brands on the platform. TikTok currently offers three types of advertising methods. They are brand takeover, in-feed native videos, and hashtag campaigns.
With the brand takeover feature, you can run full-screen video adverts. These ads appear on other users’ screens when they open the app on their devices. The second option allows you to run your ads under a normal TikTok feed. Users will see your ad while exploring their TikTok feed. Hashtag campaigns involve the use of hashtags to advertise products or services. It can run for up to six days.
What Are the Benefits?
TikTok as an advertising platform is thriving. It is slowly catching up with social networking giants like Facebook and Instagram. It has one the largest audience bases in the world. Here are a few pros that’ll make you consider TikTok as an advertising platform:
TikTok was the most popular app in 2020. The U.S. alone has seen more than 200 million TikTok downloads. The app is widely popular among teens and young adults. The number of active users is expected to undergo a massive surge for years to come. If your target audience falls between the ages of 13 and 60, then perhaps it is time to advertise on TikTok.
You can target millennials and gen z on TikTok to gain a massive following for your brand.
Creative & Humorous Content
TikTok plays clips with a duration of up to a minute. The genres include comedy, dance, fashion, and sports to name a few. The primary purpose of the app is to showcase fun-filled and creative content. It features lip-sync videos as well as cooking and recipes. If you aren’t afraid to showcase your creative prowess then TikTok is the platform for you. Moreover, you can promote your products or services using creative hashtags.
TikTok is available in over 150 countries and 75 different languages. The majority of TikTokers users reside in India, China, and the United States. You can access new markets by creating ads that resonate with different audiences. The availability of multiple language options means that you can cater to a diverse group of potential customers situated across the world.
With TikTok, you don’t have to worry about managing your ads. The app is programmed to play ads automatically. Stats show that mobile users spend an average of 13.3 hours watching TikTok. This puts the app on the fourth spot behind Facebook, WhatsApp, and Instagram when it comes to cumulative time spent using social media.
The Disadvantages of TikTok Advertising
Before going all crazy on TikTok, you should consider the lows that come with the social networking platform. Here are the cons:
Advertising on TikTok is quite expensive as compared to other social media platforms like Facebook and Instagram. Getting five million impressions under the brand takeover advertising option can cost you roughly about $50,000.
China hates dissent, and TikTok is a Chinese-video sharing platform. That pretty much explains why the app frequently bans videos for no apparent reason. So, keep your political affiliations and biases to yourself instead of voicing them on the platform. Another important thing is that customer care service isn’t that great. Don’t rely on TikTok to address your queries regarding advertising options.
TikTok is a fast-growing app with a bunch of cool features. But if you’re consumers are over 30 years of age then TikTok isn’t the advertising platform for you.