Want to find out how to find a trustworthy SEO expert?.Yes, I understand that selecting a great SEO Company can be as difficult as choosing a wife. Any irrational selection will just make your life difficult.. There are a lot of people in the search engine optimisation fraternity who follow unethical techniques. Many SEO’s do inferior quality work. Black hat tactics and assembly line SEO approach does not work anymore in 2020. Its no surprise that these freelancers still follow tactics which can do more harm to the client’s site than good. They still follow the techniques which have been not used for more than a 8 years now. If you give offer to someone non-competitive then obviously they will do things which are not correct for your site and you will pay the price.
Google Panda and your SEO Expert
Do you know Google Penguin? It was an update by Google on 2012 that shocked the complete SEO market. There were lot of site during those times which were focusing on mass backlink building and were affected by this specific update. EvenPrior to 2012, Google knew about these black hat practices. The difference is that earlier it had been a manual penalty and now its is automatic using Google penguin. Like I said before, the assembly line SEO method used to work where you can just hire a inexpensive resource to build backlinks blindly and Google used to rank websites like a charm. I can assure that if you use black hat strategies for link-building then Google will penalise the web site. Your site can come out from a penalty if you have got the information about your sites back links and work which your SEO company has done. Unfortunately what happens is that your SEO freelancer will delete all of the emails which your web-site will get for penalty. Trust me, you may never determine what is wrong with your web site. Interestingly, even when you change your SEO agency, it will not be simple for other people to figure out what the actual issue is and how to resolve the penalty issue. Having no reports will make your life or your new SEO agency’s life complicated.
Just 3 things to expect from a good SEO Firm
Approach not Techniques. Search engine optimisation is an organic channel that grows over time.
It is not anything like Paid Advertising channel like Adwords. PPC will help you generate qualified prospects in no-time by placing your ad on page one of Google. Adwords not just offers text but also display advertising. Best way to do search engine optimization or most dependable search engine optimization for any web-site is referred to as white hat search engine optimization. This uses an tactic which usually focuses on customers. SEO is the year 2020 and ahead is all about on-site search engine optimisation where elements like header tag, meta-tags and content is key.. We advise that you speak to your SEO expert and ask them to properly stick to these as part of their SEO project.
2)Smart Link Strategy
When you want to rank on high competition keywords then link building is the vital. Building links nowadays and moving forward is all about connection and content. You should definitely question your SEO company about their link-building technique. Also take a 100 % report every 2 weeks to review the back links made by them. Efforts of search engine optimisation is not really determined by work that has been carried out but the actual final results achieved. Finding a very good back-link is just like mining precious metal. It really is not easy to find web-sites who are ok to provide a link-back.
3) Trust only Reports
Every great SEO freelancer provides on-page and off-page reports on weekly or month to month bases. on-site SEO should be reported in a report by your SEO expert. It would be very good to have records in Google docs about on-site alterations. I prefer Google docs because of the real-time monitoring convenience. Records are generally critical to track the performance of any SEO strategy. All of the backlinks that are built for your site should be in a Google Spreadsheet with login details or details of the website webmasters. Link records are always useful. Be it at the time you change your SEO Company or believe a backlink to be toxic..
This is Very Important
Good SEO agency are always clear in reporting. However, people fall prey to low cost SEO freelancer who offer dirt cheap rates and do fake claims. You should consider an SEO Company as your marketing partner and hence you need to make a very logical choice.