What’s the best recipe for creating a blog post? How can you be sure your blog posts are excellent, engaging, and useful? What processes and strategies will give you the highest chances of producing amazing content? You might think that coming up with ideas and writing blog posts is as simple as sitting down with a pen and paper, or a Word document. But trust us—it’s not that easy. Creating blog content is an art in itself, one which requires careful planning and execution to produce something that your readers will love. There are so many things to consider when creating content, including audience, key words, SEO value, keywords, characters per word ratio (CPR), readability level, topics of interest, phrases used frequently and so on.

Know Your Audience

Before you start writing, it’s important to know who you’re writing for. If you understand your target audience, it will be so much easier to create a blog post that addresses their needs and interests, and is written in a way they can understand and appreciate. When planning content, you should consider your reader’s age, gender, occupation, interests, likes, and dislikes. What motivates them? What are their hopes, dreams, and desires? You may even want to consider creating personas of your readers, which will allow you to see them as real people, rather than a faceless audience. You can use free tools like Typeform to make this process even easier.

Plan Key Words and Phrases

Your blog post should have a general focus and theme, but it should also have a secondary theme that ties into the main idea. This is where your secondary keyword or key phrase comes in. To connect your primary and secondary themes, use a keyword or phrase that is related to your blog post, but doesn’t sound forced. These keywords should be used throughout your blog post, but not so often that they sound like a sales pitch. This is where a blog post outline can come in handy. This allows you to plan and structure your post before you even begin writing. It also makes it easier to keep track of your main keywords and phrases.

Define a Structure

The key to a successful blog post is to plan a strong structure. The structure of your blog post will depend on the type of content you are writing. There are many different types of blog posts, including fact- or opinion-based posts, lists, or guides. Depending on which content type you’re writing, you’ll need to plan out your structure accordingly. If you’re writing an opinion-based blog post, you’ll want to include a short introduction that introduces the subject, a paragraph that shares your opinion on the subject, and a conclusion that wraps up the post’s topic. For an informative blog post, the structure should include an introduction, a body that contains the information, and a conclusion that wraps up the post. For a list-based blog post, the structure includes an introduction, a list of items, and a conclusion that wraps up the post. For a how-to or step-by-step blog post, the structure includes an introduction, a list of instructions, and a conclusion that wraps up the post.

Write the Introduction

Your introduction is your chance to grab your reader’s attention and entice them to read the rest of your blog post. It’s also the place where you can use your secondary keywords and key phrases. You can tie in your main keyword/phrase here as well, but make sure it’s done in a subtle way that doesn’t sound forced. These introductions can be short and sweet, or they can be long and drawn out. Whatever you decide to do, make sure it grabs your reader’s attention and makes them want to read more.

Write the Body of the Post

The body of your blog post is where you expand on your main topic and introduce your readers to your thoughts, opinions, and facts. At this point, you should be using your main keyword/key phrase several times, but again, don’t overdo it. Write as if you’re speaking to your audience, not writing a research paper. Make sure your language is easy to understand, and that you’re using words and phrases that your readers will appreciate.

Write the Conclusion

The conclusion of your blog post should summarize your main idea and draw your readers’ attention to the fact that what they’ve just read was valuable and worth their time. It’s also the place where you can drop in a few final keywords and key phrases, and encourage your readers to leave their thoughts in the comments.