For anyone who is planning to start a career as a blogger, using tools such as Google Search Console or Google Analytics is a great way to help you start your journey. Since blogging has become one of the most popular ways to start an online career in the 21st century, it’s no surprise that many people try to penetrate the industry with their chosen niche.

However, many people fail to realize that having a strategy is always the key to successfully entering any kind of business. If you would like to monetize your blogs, it’s important to remember that you must establish your branding by building your online image. In this article, we’re going to briefly discuss what are the essentials of starting a blog and how SEO can help you every step of the way.

Creating Your Online Identity

Your online identity is the backbone of your blogging career. How you present yourself in the eyes of your audience dictates the success of your brand. Your content should always present how you want to be viewed by your potential or current blog visitors. Keep in mind that authentic, creative, and interesting content is what draws more audience.

It also gives you a huge advantage when it comes to the technical aspects of SEO. Establishing your online presence through original and good-quality content means that your page can potentially be indexed and therefore can land you in a better spot in search engine searches.

This means that though there are many blogs within the same niche, you have the potential to have a higher ranking in search engines. It’s also important to note that you must take into account the data that can be found in Google Search Console. By using the information found in tools like this, you can work your way around how you’re going to improve your site’s performance.

SEO and Blogging

SEO or search engine optimization is the process of making improvements in different aspects of your online platforms to increase your visibility in search engines. This is done through different strategic methods and for many well-established businesses, hiring a team of SEO specialists is very common. If you’re an upcoming blogger, however, practicing SEO by yourself is not entirely impossible.

Google Search Console is one of the tools that can give you an overview of how your online platform is doing. As aforementioned, it gives you an idea of which aspects of your website need to be optimized. One of the best types of information you can get from Google Search Console is the keywords that draw visitors to your page. Most SEO specialists utilize this data to learn how they can improve the content that will be published on a website.

For upcoming bloggers, the best option is to familiarize yourself with tools such as these and use them to your advantage much like what SEO specialists do. Google Search Console also allows you to see which pages of your website are not being indexed which may be due to Google seeing it as “irrelevant” or “unoriginal”. This allows you to know which content to improve as a blogger for increased traffic and higher rankings in search engines.