As entrepreneurs, learning how to promote your services and products is extremely important. How else would consumers know that your company even exists if they have not even heard of it before?
There are many ways to advertise your business. Aside from word of mouth, television, and radio, one of the best ways is through the use of social media. Instagram, TikTok, and Facebook are the leading contenders you will have to master to earn a good following that will probably increase your sales in the long run.
However, even if the mentioned sites are very popular, you should never forget one thing, and that is your email. With a carefully thought-of email marketing campaign, the possibilities are endless.
Tips to boost your marketing strategy
Confused about where and how to start an effective email marketing campaign? Here are 8 simple tips that will serve as your guide in the whole process.
- Define your main objectives
Before creating an email list, ask yourself the following questions:
- What is my main goal for this email campaign?
- Do I have a budget? If so, how much am I willing to spend on content, graphics, software, etc.?
- What are the KPIs in my campaign? How can I measure them?
Being clear with your goals allows you to know exactly what you are planning to achieve at this particular time. For example, if your goal is more sales, upselling your products may be a priority. If you want to make consumers aware of your product, the main point of your campaign should be advertising your company.
- Start building a high-quality email list
It is difficult to start a good marketing campaign with a low-quality email list. Hence, you should invest your time and resources in enticing consumers to sign up for your updates out of their own accord.
The best way to do this is to give a “freebie” or promotional discount or offer to the persons who sign up on your list. This is what we call a lead magnet. For example, if you are selling bags, you can offer a promo code of 5% to your email list. Hence, there is an actual value for potential consumers to join your list.
- Gather information about your leads
Using different types of tools and software, it will be possible for you to gather data about the people who signed up for your email list. When done properly, you can use these data to improve your marketing efforts.
For example, you can check to see which of your emails are being opened and which are ignored. As a result, you can now see which updates are doing well to continue creating relevant updates for the consumers.
- Craft an interesting subject line
If your subject line looks like spam, is uninteresting, or does not offer value, then it is more likely to be ignored.
Make sure to write interesting subject lines to entice your leads to read your emails.
- Switch your content up
When you always send similar content to your leads, chances are, they will not open them anymore. After all, who wants to read repetitive emails?
Make sure to plan out a content calendar for your campaign. For example, if you already sent a copy last week that focuses on discounts, your next content should focus on the benefits of your products.
- Do not forget your CTA
Also known as a call to action, this is the part that focuses on the action you want your audience to perform.
It can be as simple as downloading a form or getting them to call a phone number to reach you. Just make sure that your CTA is easy to see and interact with.
- Send regular updates
With the data you gathered and will continue to collect about your leads, it is also important to check how often they would want to receive updates from your business.
For example, when they are first signing up, you can have them answer a short questionnaire about how often they would want to hear from you. Doing so will allow you to be a welcome guest in their inbox, as nobody will appreciate a spammy campaign that would not do anything except annoy the recipient.
To be safe, send updates to your email list once a month at the very least. This ensures that your content is well-planned, enriching, and will provide value to your leads.
- Take time to see what works
Finally, with all the thought and data you invested to create a marketing campaign, there is also a time when you need to wait and see what happens.
Is your campaign converting customers? If not, what are the things you can do differently? As with other things in the business, a successful email marketing campaign is not born with sheer luck but instead, of constant effort.
Increase your chances of success
Learning to create a successful email marketing strategy does not usually happen overnight.
There are many things you have to learn – KPIs, CTRs, and other relevant methods and techniques to ensure that you are performing well when it comes to the promotion of your products and services.
If you need help, contacting a marketing consultant with proven success in helping business owners may be exactly what you need.
