Local SEO services have to do with those strategies that will help your business appear more in local search results on search engines. A good local SEO will earn you a strong local search presence. This helps you create significant connections and form beneficial partnerships. These are 8 local SEO services for your business.
- Google My Business (GMB)
One important local SEO service you can utilize is Google My Business. It gives you the best opportunity to put your business on the map. If you have been doing business for some time, you might find your business on the platform already. You just need to claim it and add all the relevant information. See here to hire the best local SEO service provider.
- Mobile Websites
Most website owners perform most of your SEO on their laptops or desktops. This can sometimes lead to a neglect of mobile devices and make the website for just laptop viewing.
You should make your website design mobile-friendly also. A website like this is one with what is called a “responsive” design. This means it works well on both mobile and laptop.
- Utilizing Keywords
Most business owners try to carry out this SEO service by creating lots of content with so many keywords right away. For keywords, quality is way better than quantity. You should create content that your customers are likely to find interesting. Then, integrate those keywords into your content in a normal and natural way. Too many keywords can get you flagged by Google.
- Social Media
Social media gives you a platform to share content about your business. It gives your business more exposure. You will also find many local business groups on Facebook, Twitter, Linked In, etc. Your website, phone number, email address, and other relevant means of contacting you should be on the site.
- Locally Targeted Ads
Using locally targeted ads is another SEO service you should employ. There is no point in advertising your offline store to people outside your city or country. It is much better to advertise to people who may patronize you in the future.
- Local Directories
Local directories should be kept updated always. Although Google is the primary directory used today, the others should be acknowledged. Once you set up your Google My Business account, you can copy the same information and put it on other directories like Yelp, Yahoo, TripAdvisor, etc.
You can set a reminder to check it monthly and update any information.
Another SEO service that contributes to having a good local SEO ranking is the use of backlinks. It is very good to have a relevant link that heads back to your site. Getting involved with local organizations like the chamber of commerce will help your business.
Reviews will help you build credibility with people of your locality and increase your SEO rankings. You can interact with your clients by responding to reviews. Even Google advises business owners to respond to their reviews.
These are just some of the SEO services you can utilize for your business. Proper use of local SEO services will boost your exposure and influence in your local market.