Do you know visitors create an opinion about your website in just 50 milliseconds? So if your website fails to make an impression in those 50 milliseconds, you will continue to lose potential customers, which isn’t what you want, is it?
Tell us what do visitors see when they visit your website? Is it easy for them to understand what your company does? How can you assist them? Is it possible for them to find what they need in a few seconds?
No? Perhaps, it’s time to refresh your website design.
An engaging design keeps website visitors on your page. As a result, top organizations frequently spend a lot of money on unique web designs that improve user experience and increase conversions.
But how are you going to update the website’s design? Here are some crucial tips for enhancing your website design in 2022.
1. Create a Design That Reflects Your Brand
Since your website is an extension of your brand, its design should reflect that. Your brand will be how people remember you. Thus it is crucial that you choose a design that matches it.
Your design will depend on the type of business you have. For example, if your business specializes in graphic design, your website design can be more complex. On the other hand, an eCommerce website has a straightforward design and representative of their industry.
In short, choose colors and patterns that will remind your target audience of your brand. This will assist you in increasing brand awareness and creating a sense of connection with your business.
2. Make It Easy To Read & Simple
A large number of leads will search your website for information. They are seeking a specific piece of details they need to know, thus they will scan your site rapidly to discover it. This is particularly true for mobile users.
Hence, you should establish a design that allows the user to skim your pages easily. It is critical that they find the correct information as soon as possible. Don’t make them wait. Instead, to make it simple for your audience to scan your website, design it with professional web designers. It’s essential to make your website simple to read for them to have a good experience.
3. Optimize Your Images
Any website needs images, but those images must be optimized for the web. Selecting the appropriate file format is the first step in image optimization. The most popular file formats for static photos are PNG and JPEG, while GIF is best for animations.
Similarly, consider compressing the images to speed up loading. Lossy compression and lossless compression are the two types of compression. Lossy compression affects image quality, even if it significantly decreases the size of images. On the other side, lossless compression prioritizes file quality oversize.
Finally, add a meaningful “Alt” text to every image, including banner pictures. Search engines will utilize it to determine what the image is about. This will make the photographs more accessible to persons who are visually impaired.
4. Ensure Easy Navigation
One of your website’s most crucial components is the navigation menu. Even if they are new to your site, visitors should have no trouble navigating it. Therefore, it should sound as no surprise that effective bespoke web designs focus heavily on navigation.
No matter if you use a sidebar or a hamburger menu, users should have no trouble locating what they’re looking for. Therefore, keeping things straightforward should be where you start. You may begin with:
- Simplifying the content
- Making a navigational hierarchy
- Keeping hypertext clear
- Separating sidebars
- Customize the menu according to needs
5. Include Calls To Action (CTA)
Many businesses make the mistake of missing calls to action (CTA) on their website. This is one of the most important components of your website since it encourages your leads to take action.
Why is this important? Individuals that visit your website and appreciate the material there might not know what to do next. You may lead them to the next step and take them closer to conversion by using CTA buttons. By incorporating eye-catching CTA buttons in your design, you will increase conversions for your company.
6. Get Personal
Much like brick-and-mortar businesses invest heavily in their stores to portray their brand images, businesses must create high-quality online experiences that are consistent with brand perception.
Thus, your About Us page shouldn’t consist of just a dull paragraph introducing your business. In order to give your consumers a more personalized experience, you should also include a reputable photo of yourself or your personnel.
7. Make Your Website Mobile-Friendly
54.4% of all website traffic (Source: Hubspot) was produced by mobile devices (not including tablets) in the fourth quarter of 2021.
Additionally, Google currently prioritizes mobile-friendliness when ranking and indexing all pages. This implies that your website needs to be mobile-friendly.
Any responsive e-commerce website development or other sites aims to provide a fluid user experience on all devices. Consumers can still view your website if they switch from a laptop to a smartphone.
In other words, you will need to revamp your website if it isn’t responsive. To check how responsive your website design is, there are various online tools available. Make sure to conduct these tests on your website first and then take the appropriate action.
Website design may be as enjoyable as you make it! Considering your target while designing your website is a wise first step in website planning.
Consider how you want them to see your website and what components they want to see. If you can work to build your website utilizing the advice mentioned above as well as the user experience, your website will inevitably turn out to be well-designed.
So, if you’re ready to refresh your website design or need assistance with your website design, call Magneto Solutions now. Among the list of best eCommerce development agencies in the UK, Magneto Solutions is also honored by leading analytics companies. You can thus count on the products’ quality and level of client service. Get in touch now!