What do you do first when you notice a leak in your house or need to find a new dry cleaner? If you’re like more than 80% of individuals, you use Google to identify a nearby company that can help you. Nearly 50% of Google searches have a local intent, which translates to 1.4 BILLION local searches every day. In the past year alone, “near me” searches have surged by 100–200%.
All of this serves to highlight the fact that your company is losing out if it doesn’t have a local search marketing strategy in place for 2023. Your firm can attract more new clients and raise brand awareness among local searchers by comprehending the key ideas of local search marketing.
Set up a Google My Business account
The most crucial action you can take to improve Google’s local search results is to register for a Google My Business account. You will be able to provide the NAP (Name, Address, and Phone Number) of your company once you have completed this process. The account will then be verified by Google by phone or letter. When everything is finished, Google will be able to index this data. Then, your company will appear on Google Maps and the SERP. If you want to dominate local SEO, another piece of advice would be to always keep your information up to date.
Follow these easy steps to create a Google My Business account (GMB):
- Create a Google Account first.
- Go to https://business.google.com/create.
- Type the name of your company here.
- Enter the delivery address and your location.
- Inform Google of the regions you cover.
- Choose the category “Business” to enter.
- Give your contact information.
- Finish the registration process, then confirm your company.
To optimize your Google My Business, you should:
- Verify the ownership of your business.
- Provide only the most up-to-date information about your products/services, location, business hours, and the payment methods you accept.
- Add your business logo and images of your business location.
- Share updates about your business and any new special offers.
- Encourage people to leave a Google review for your business and engage with them.
Improve Your Website for the Mobile Era
Do you need to make your website more mobile-friendly or increase its visibility on mobile devices? Think about this Google is mobile first, which means that it primarily indexes and ranks information that is available on mobile devices. In actuality, mobile devices account for over 50% of the traffic generated by Google searches. These questions frequently come up while your clients are stuck in traffic and are trying to decide quickly on their phones. Additionally, local results on Google predominate in the listings for mobile devices. If you’re living in Australia or even any other city or country, Local SEO Melbourne will help you improve your ranking in local searches.
Be consistent with your listings
Customers who use Apple products are probably utilizing Apple Maps to locate your company. If they use an Android device, Google Maps might be their preferred GPS. Make sure your name, address, and phone number are consistent wherever you are on the maps (aka NAP). For instance, you wouldn’t want your establishment to appear as a “meat market” on Google Maps and a “butcher shop” on Apple Maps. Even when it comes to how you identify your address, the more consistent your NAPs are, the better. If you decide to list your street as “Ave.” rather than “Avenue,” for instance, be sure to use the same terminology on all platforms. In other words, perfect your NAP and you’ll be well-liked on the maps!
Make Your Content Localized
Applying the same uniformity to your website as you do to your NAP is essential. Your website architecture should match how you spell out your address, much like your NAP/map strategy. Make sure your footer is indexable by Google and links to Google Maps as one approach to assure consistency. Your website’s SEO will improve and it will better reflect who you are as a company if you add appealing content to it. Make sure to dedicate a blog or content strategy to reaching your hyperlocal audience if you want to have an impact on your customers on a more local level. Hyperlocal also refers to extremely local. For instance, make sure to modify your content to “Melbourne” rather than “SA”. Your content will perform higher in local searches if it is more specific and focused on the area.
4. External links and internal links
Consider networking with other local businesses in person and bringing up the idea of including their material and links into your blog posts if they have optimized content. From there, you can connect with people online by linking blogs with shared material. Want to appear more prominently in local searches? A search engine’s algorithm will give more weight to incoming links from pages that contain the city name, so be sure to include them.
5. Use Directory websites like Yelp
Yelp is likely to come up every time you search for a company or service using the terms “near me.” Yelp is the channel to use if you want your listing to be optimized. Yelp features a very robust and well-optimized directory. You require a presence on Yelp if your business depends on customer reviews. Holding Yelp Elite Events is one strategy to maximize your online presence. You can get in touch with the Elites squad—a group in your neighborhood that has left numerous reviews—and ask them to visit your establishment. You may acquire extensive and frank feedback for your company by getting in touch with regional Elites.
6. Getting Together with Your Local Google Guides
You might be a Google Local Guide; did you know that. If not, you can enroll in becoming one. Like Yelp reviewers, Google Local Guides also post reviews for businesses. You probably want to target a local audience to review your business and invite over for networking as Google accounts for 90% of searches. You may also hold a meet-up at your company to share ideas, network, and get even more frank feedback on your business, much like with Yelp Elite Events. Google also provides some excellent meet-up planning advice.
7. Enhancing Your Tags and URLs
Optimize your URLs, title tags, and meta descriptions is also a quite important step. But it seems like most neighborhood businesses overlook its significance. Include the city, district, and other target keywords within the region, city, and other fields to improve local ranking. You’ll have a better opportunity to appear in the search results for those localized keywords once Google has indexed this data.
8. Obtaining Favorable Comments from Your Customers
It should go without saying, but getting consumer feedback can significantly help your business. Not only can you enhance the level of customer service you provide, but positive evaluations on Google, Facebook, Yelp, and Foursquare will also boost your visibility on Google My Business.
When a potential consumer searches for your local product or service, they are likely to glance at the search results, where Google has prioritized results with better ratings. Your ranking in the SERP could improve by asking for and obtaining favorable feedback, which might result in additional purchases.