Social media marketing is doing wonders for brands.Over 53% of the world’s population is on social media. And it goes without saying that what they see on Facebook, Twitter, Instagram, LinkedIn, and TikTok greatly influences their buying decisions.

So if you are a small business or a start-up looking to expand your reach, you must invest in social media marketing – the right way! Because when it comes to social media marketing, a few mistakes can spoil your efforts.

We’ve outlined 7 major mistakes to avoid when you are monetizing your social media in 2022.

1.   Creating Content for Everyone

One of the biggest mistakes you can make while curating content is “not specifying for whom you are creating content.”

 Every niche and business has a target audience, but if your content is generic and created for “everyone” it will not create any connection with your prospects.

To prevent this mistake, obtain audience insight information from big Facebook, Instagram, LinkedIn, Quora, Reddit, and whatever other platforms offer this feature.

Also, you can mingle around with people who may be interested in your product and service and find out what kind of content intrigues them.

Brands spend extravagantly on surveys only to procure insights that will help them to hit the pain points of their audience and sound useful to them with their content.

2.   Thinking Only for Desktop Users

More than 5 billion people all over the world own a smartphone. So if you are preparing content only for the desktop users, you are leaving out a huge revenue on the table.

People nowadays prefer to use social media on mobile over PC and laptop. If a branding video or image doesn’t look good on mobile, they won’t take your brand seriously.

Therefore, it’s important to test your social media content on mobile and optimize it for all screens for maximum visibility.

3.   Producing Content with No Such Aim

A lot of brands produce content with no such intent. Does it make sense if they expect results? Even if they get results, how would they gauge their success?

Content produced without any such objective is a waste of time. From now on, everything you put on social media must have an objective behind it.

Your objective behind a post could be generating leads, maximizing engagement, or procuring valuable insights regarding your customer’s behavior and psychology.

When done right, you will be able to evaluate your success based on the set metrics. Otherwise, you will keep producing content without knowing what’s working and what isn’t.

4.   Tone deafness

Observe the popular brands around you and you will realize that each of them has some kind of voice and tone. They have been producing content in the same voice and tone for a long time.

But if you ignore this aspect and keep changing your tone from emotional to humorous, and are unable to find your voice, you will never be able to make the impression you desire to create with content.

If you want your content to be read and your voice to be read, create a unique voice and stick to a tone. This is the only way to get noticed while competing against hundreds or thousands of competitors.

5.   Self-Centered Promo

The reality is people don’t really care about your brand and business. In fact, it’s all about them. Self-centered promos never work on social media.

People online are always on the hunt for something better, a product or service that would make a positive difference to their life.

Therefore, you must not woo-woo about how good your product is. Prove it. Always  provide useful information to your audience and help them solve small problems on their own.

When you produce content for your audience, you will ultimately build credibility and win their trust.

6.   Using Outdated content

That’s another common yet neglected issue. For social media experts anddigital marketing company  in Dubai it’s extremely important to stay up-to-date with the latest content trends.

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This way, they will be able to produce content that people find interesting – not anything outdated that may put your brand forward as old-fashioned.

Do some research and find out what kind of content will draw your target audience in. Of course, this is bound to vary depending on the demographics. But once you’ve done the research part, you will have a lot more in this regard.

7.   No Active Participation in Important Topics

In the early days of Facebook and Instagram, influencers never indulged in public discussions. They used to interact only through their private accounts.

But now, things have changed. You can see famous cricketers, football players, athletes, activists, and famous personalities participating in public debates on someone else’s page or profile.

This way, they get more attraction. More people follow them and thus their following grows. And most importantly, they are perceived as normal human beings having a lot in mutual. So if you are a brand, don’t hesitate to give your view on a particular event. Be active and participate in important debates. But make sure you remain neutral and unbiased to avoid any conflict.