A small business owner receives advice from several sources. At the foundation, essential advice applies to all small-sized companies regardless of industry, field, or focus.

Here we explore seven essential pieces of small business advice to remember.

1. Focus on Your Customers

Every small business has customers. Some are business customers and others are consumers. Retail stores rely on a constant influx of consumers. Whereas a heavy machinery provider only requires a few business clients.

In all cases, it’s important to focus on your customers.

They’ll dictate how your business fares in good times and bad. Even though business operations increasingly take place through digital means, remember to add a human touch.

All customers appreciate acknowledgment on a human level. In return, you receive feedback more freely. Plus, happy customers offer valuable insights without needing to spend extra marketing dollars.

2. Focus on Your Niche

With globalization and multi-tasking, it’s tempting to diversify your business offerings. Instead, focus on your niche.

Diversification helps attract a variety of customer bases. That’s also several customer bases with different interests, needs, and wants. This business strategy requires more resources to maintain.

If you focus on your niche, it’s easier to streamline your business operations, processes, and finances. Food franchises such as McDonald’s and In-N-Out started with a couple of locations.

Each keeps their menus simple and consistent. In-N-Out features several locations across the southwest, which sees long lines during the lunch and dinner rush. McDonald’s has grown to a global brand that’s recognized in every language.

To keep loyal customers happy, focus on your niche. Limited-time products, specials, and services help keep things from becoming monotonous.

3. Deliver the Best Product or Service

As you focus on your niche, deliver the best product or service. The service industry makes up the largest economic sector in the United States. Therefore, a lot of companies compete against each other for the attention of consumers.

If you deliver the best product or service, you’ll gain loyalty from your customers. Delivering service with a smile and the best quality products doesn’t always receive recognition. However, it does develop return customers; that’s where it counts.

4. Adopt Technology

In 2021, small businesses can automate repetitive tasks. They can also invest in technology and tools that analyze the sales pipeline, marketing reports, and close deals at more efficient rates.

By adopting technology, a small business opens itself up to more possibilities for achieving success.

In addition, it’s possible to identify areas with obstructions. A small business must remain agile in its operations including its finances. It becomes a challenge when you work with business customers that pay on a 30- or 60-day term.

It’s possible to adopt technology to make invoicing more effective. You may also consider invoice factoring as a solution. Now Corp offers more information about this practice.

5. Increase Revenue-Making Tasks

Studies show that multitasking isn’t optimal after all. However, a small business can increase revenue-making tasks without sacrificing quality. 

Gear all positions at a small business toward helping add to the bottom line. Administrative tasks help process paperwork. But, you can task these positions with spotting sales opportunities too.

For example, the staff member tasked with invoicing can help upsell the client and place re-orders.

Revenue-making tasks include cold calling, emailing new offers, and asking current clients for referrals. All staff members can participate in generating more revenue.

Then place all information gathered in a customer relationship management platform. The centralized system optimizes the data and keeps it in a centralized system.

6. Practice Patience

A small business goes through several stages, especially if the plan is to remain small. Small businesses become profitable two to three years after opening on average. In the meantime, practice patience.

It takes time to develop a reputation, portfolio, and list of clients. Companies that diligently make their way through the first two years often keep their doors open at least five more.

Consider patiently improving your product, business processes, and portfolio while you work to turn a profit. Once you’ve established your company, patience pays off.

7. Hire the Best Staff

Hiring the best staff is an essential piece of small business advice to remember, especially at this size. The impact of every member is more poignant when the staff is ten or less.

If everyone excels at their job, nothing falls through the cracks. If one member isn’t on board with the company agenda, it impacts the venture’s progress.

For a small business to thrive, every staff member must carry their weight without fail. It costs $5,000 to attract, interview, hire and train a new staff member. If you invest wisely, you receive your return and more.


There’s plenty of advice for small businesses. It’s worth remembering several essential pieces of advice. In the middle of trying to increase profits, lower costs, and optimize business processes, you might lose focus. Re-focus your company with the above tips.