Companies are always searching for new ways to brand and promote themselves. Promotional things like t-shirts, pens, and stress balls are nice, but they’ve grown overused. Have you given custom lanyards any thought? They are a great option to keep your brand in the minds of customers and future clients while promoting your company.   

pretty woman with a vip pass id

Creating custom lanyards requires thought and consideration. They can change from boring to beautiful if given the correct color and style! But if you’re having trouble coming up with ideas, this post may help. To start with, here are six tips for designing company lanyards:  

  1. Consider Space 

Before you begin designing, know the lanyard’s dimensions. It’s much easier to construct a design that’ll work within these limits if you have these precise measurements. On the other hand, you’d have to resize an existing design and crop or delete some aspects entirely or redo everything, wasting countless hours of your time.  

  1. Choose A High-Quality Material 

When it comes to lanyards, polyester is the material of choice because it is durable and lasts for ages. Even though polyester can feel scratchy at times, it can also handle heavier objects. However, different materials can also be used to create lanyards printed:  

  • Nylon – Nylon is like polyester, but it is more flexible. This material is excellent for retractable lanyards because it’s durable and stretchy. Also, you can acquire a more excellent choice of brilliant and eye-catching hues since nylon is so easy to dye.  
  • Cotton – This fabric is light and comfortable, making it ideal for long-term wear. It is perfect material for company days or events.  
  • Satin – Are you opting for lanyards with a silky feel? Satin is a sure bet! With its sleek appearance and lightweight, this material is stylish and functional at the same time. You won’t even notice you have it on.  

Still, it would help to consider the benefits and drawbacks of the various lanyard materials before deciding. The last thing you want is to impulsively order the wrong material, only to realize they’re not suitable for your design. 

  1. Choose Your Colors Well 

The next step is to decide on the color scheme. To build brand awareness, ensure your design is consistent with your company’s colors. Also, the choice of colors can impact how people feel, so be mindful. For example, navy blue evokes a sense of trust, whereas green symbolizes progress. Simply put, decide what message you want to convey before making your color decisions.  

  1. Contrast! 

Even in a small space, your design will be easier to look at if it has good contrast. This effect can be achieved by putting light text or graphics on a dark background. If your photo has both bright and dark regions, or if you have a gradient design, you can use a translucent overlay to make the contrast stronger. Outlining the text can also be a helpful method. Using any of these methods will make the wording easier to read and the lanyard’s graphics more noticeable.  

  1. Stay Simple 

Because of their small size, lanyards aren’t the ideal surface for an extensive collection of distinctive designs, patterns, and type faces. Instead of attempting to cram everything in, use a single dominant hue with one or two contrasting accent colors for the text and graphics. Avoid using more than one font and include a primary logo or image to complement the text.   

Less is more, as the saying goes. When you keep your design simple and minimal, it works nicely in the limited space of lanyards.  

  1. Add Attachments 

You’re almost done with the design but haven’t decided on the attachment type. Lanyards aren’t anything more than necklaces without an attachment. An important factor in choosing an appropriate lanyard attachment is the intended use for which it will be used. The most common ones include:  

  • Bulldog 
  • Crocodile 
  • Swivel 
  • Lobster 
  • Snap Button 

The best way to decide which of these is to examine the final attachment you intend to use. For example, you’ll probably need a lobster claw if you plan to attach it to heavier objects.  

Conclusion 

A company’s branding and marketing efforts are constantly evolving. Company items such as t-shirts, pens, and stress balls are becoming a bit passé. However, lanyards are an excellent way to keep your brand in the minds of current and potential customers while marketing your business.    

Custom lanyards require careful planning and effort on the part of the designer. They can go from boring to beautiful with the right color and style. If you’re designing lanyards for your company, you may find this post helpful if you struggle to come up with new ideas.