You’ve spent a lot of time and money getting your brick-and-mortar business off the ground. But what about your online presence? If you don’t have a website, then you’re missing out on potential customers. A website is the “online face” of your brick-and-mortar business. You need one to show off all that you have to offer as a company. Here are six reasons why every brick-and-mortar business needs a website.

1. A Website Allows You to Reach a Wider Market

The Internet has opened doors for businesses. You can create a website and reach more customers without ever having to leave the comfort of your home. You’ll be able to promote your business without geographic limitations. Before the Internet existed, businesses only had access to their local market. Now you can reach people from around the world. That’s a big difference that you don’t want to pass up.

2. The Internet Provides a Cost-Effective Marketing Option

You don’t have to buy expensive ad space in the phone book anymore. Marketing is all about getting your name and business out there, and a website provides you with the avenue to do so. You’ll be able to market your brick-and-mortar business online without spending a lot of money. Also, rather than expanding your physical business, you can take that expansion online and save a lot of money in terms of additional space, salaries, and renovation costs.

3. Your business is online 24/7

Think about how many people are always connected to the Internet. There’s probably at least one person in your household who is online all day long. If your target market is younger people, then the number of potential customers grows exponentially. Getting online with a website provides you with access to these people who are constantly online. When you close your physical business in the evening, your online business can continue on. Your website is there for you, no matter what time of day it is.

4. Better Customer Support

Customers like to know that they can get in touch with a company whenever they want. If your brick-and-mortar business doesn’t have a website, a customer might think twice about doing business with you since they only have the option of phoning or visiting your store. If there’s an issue with their order, they might not be able to reach you to get the problem solved. Having a website allows customers to contact you online.

In addition to that, you can create materials that solve customers’ problems. You can write helpful blog posts and tutorials that give customers the information they need. You’ll be able to provide them with those things whenever you want, while your brick and mortar competitors can’t.

5. Better Customer Engagement

People are using social media more often these days. They’re sharing, liking, tweeting, and blogging about products that they like. If your business doesn’t have a website, then your competition is going to get all of that attention. You’ll get lost in the shuffle if you don’t have a strong social media presence. People need a way to share their opinions about your business with others, and this has been done most effectively through the use of websites.

6. A Website Improves Your Company’s Image

Having a website for your business makes it look like you’re more professional and established. It gives the impression that you’ve been around for a while, even if you’ve only been in business for a short time. This makes it easier to gain new customers and keep current ones.

The Internet has opened doors to businesses, and now those businesses need a website. When you have a website for your brick-and-mortar business, you’ll be able to reach a wider market and provide better customer support. Your business will be available online 24/7, and you’ll be able to provide better customer engagement.

Need a new website or a revamp to your current one? More Customers use Digitech with their expert web designers to develop an effective website for your business. A revamp to your current one can make it faster and more effective.