Video is one of the most powerful marketing tools that you can use to promote your business. It can be used to communicate your brand’s story, showcase your products and services, and engage with customers on a more personal level. 

Videos capture the attention of your website visitors more thoroughly and longer than any other advertising medium. They provide a visual representation of your products or services, which will help you sell more than with text alone.

In order to get the most out of your video marketing strategy and efforts, you need to make sure that you are creating high-quality videos that will engage and resonate with your target audience.

Keep in mind that video production requires a lot of work. Even so, once you have the final product, it’s worth it. But before you get started, figure out what type of video you want to make. 

For a little help, here are the five types of brand videos you can use in your marketing strategy.

Company Culture Video marketing

Company culture refers to the values and norms that guide employees’ behavior in the workplace. A company’s culture is determined by the founders, leaders, and employees, and it can be difficult to change.

A company culture video can help generate more interest in your business by showcasing the values and norms that guide employees’ behavior in the workplace. This type of video can be a great way to attract talent and help employees understand what it’s like to work for your company. 

In addition, it can communicate the benefits of working there to potential employees or customers. Company culture videos should focus on highlighting all aspects of your company, including dress code, office hours, and priorities in general. 

It may also include interviews with employees or customers talking about their experiences at the company or how they feel about working there now that they’re familiar with its values and norms.

To help you get started on your brand video, consider hiring a video production company

Announcement videos

Announcement videos are a great way to update your employees or customers on changes within the company. These videos can also be used to introduce a new product or service.

When creating an announcement video, it is important to keep the following in mind:

  • Keep your video short and to the point—no one wants to watch a long, boring video
  • Make sure your message is clear and easy to understand
  • Use visuals to help explain your message
  •  Don’t forget to include a call to action

If you’re not sure where to start, there are many companies that offer video production services. Or, if you have the time and resources, you can create your own videos using tools like Adobe Premiere or Final Cut Pro. Whatever route you choose, just make sure your announcements are communicated clearly and concisely.

Promo explainer videos

A promo video is the best Video Marketing Strategy. It is typically around two minutes long and is used to generate interest in the product or service. A good promo video will be entertaining and informative and will make the viewer want to learn more about the product or service. 

To Create Marketing Videos videos, you will need to have an idea of what you want your audience to learn from them. You can use the following tips as guidelines for creating a successful promo video:

  • Start with a catchy introduction that will capture the viewer’s attention
  • Include information about what the product or service is and what it can do for the customer
  • Explain how the product or service works in easy to understand terms
  • Consider adding animated videos 
  • End with a call to action, telling the viewer what they need to do next

A promo video is a great way to get your message across quickly and effectively. By using these tips, you can create videos that will generate interest in your product or service and encourage customers to learn more. If you want help making a good intro for your video then visit Intro Maker

Webinars and workshop videos

Webinars and workshop videos can help your business in many ways. They can help you learn new skills, get more out of existing skills, and connect with other professionals in your field. They can also be a great way to promote your business and learn about the latest trends in your industry.

These educational videos are usually live-streamed at a specific time, with virtual attendees urged to interact and communicate on chat. Also, they can be can also be pre-recorded.

Webinars and workshop videos help build people’s trust and confidence in your brand as you share and demonstrate your knowledge. This type of explainer video will help businesses grow and connect with their audience, as more and more people prefer to share data and facts via video.

Customer reviews and testimonials

These videos allow your current and existing customers to share their thoughts and experiences about your product or service. It’s a great way to showcase the quality of your work and gain the trust of potential clients.

The value of genuine, unscripted client testimonials can’t be overstated from a marketing standpoint. And this is due to the psychological phenomenon known as “social proof.” We’ll look to others for their opinions before making a decision if we’re unsure about something.

Social proof is the main reason people trust suggestions from friends and family before believing ad campaigns. The best part about customer testimonials is that they’re free and easy to acquire, especially if you have a loyal base of clients willing to help out with your marketing efforts. Here are some tips on how to get started in creating testimonial videos:

  • Ask for reviews from your clients via email. Make sure to include links where they can leave a review on Google, Facebook, Yelp, or other relevant platforms.
  • You can also include a link in the footer of your website asking customers to leave feedback. Place this link next to icons linking out to your social media profiles, so visitors know it’s not spammy and will help them get involved with you online.
  • Post your customer testimonials on social media. Create a custom hashtag for customers to use when they mention you in their posts so you can find and reshare them with your followers. It will help increase the amount of organic content available that promotes your business, even if you aren’t posting it yourself.


As you consider creating video content for your brand, keep in mind the different types that will most likely generate interest. Each of these five videos has its own strengths and can be tailored to fit your specific business needs. Experiment with a few different types and see which ones resonate most with your audience. What type of video do you think would work best for your brand?