The amount of consumer sales that happen on mobile phones and computers has grown exponentially in the last decade. Shopping online is convenient and fast. As businesses take advantage of the fact that they can reach customers anywhere in the world, some core industry practices are changing. Digital marketing has largely eclipsed traditional marketing, for example. Yet, there are some things that still work. Here are five traditional business practices that aren’t going anywhere.
1. Maintaining a High-Quality Call Center
Email and text marketing are vital aspects of every company’s internal strategies, but there is still a strong argument for maintaining a high-quality call center. One important reason why call centers still work for businesses is that there is a large segment of the population who still prefers to call another human instead of sending an email or messaging a chatbot.
Call centers also provide stable employment and strong customer service training. Agents who make and receive calls have to use a completely different set of skills as compared to an automated system. For these reasons and many more, businesses continue to use call center metrics to provide the best service possible for their customers.
2. Working in Local Communities
One thing that the internet cannot replace is a sense of lived community, which is why businesses still benefit from working in their local sectors. Local and regional communities tend to produce very loyal customers who feel that it’s important to support homegrown operations.
There are many ways that business owners get involved in their local communities, including some of the following:
- Running a booth at the regional fair
- Taking part in the weekend Farmer’s Market
- Sponsoring a local school event
- Donating to local non-profit organizations
- Joining the local chamber of commerce
3. Collaborating Within an Industry
An important business practice that still has a strong following is industry collaborations. Competition drives innovation, but collaboration raises profiles all around. If key players within the technology and research and development industries didn’t work together, the state of the market would suffer.
Even as businesses go head-to-head for customers and profits, they also lean on each other when times get tough. No one knows the ins and outs of a specific industry better than someone who is actively part of it. That’s why, when legislation is on the table that could harm the way an industry functions, the major players get together to collaborate on a solution. There is truly no replacement for good old-fashioned networking and lifting a hand together.
4. Participating in Expos and Conferences
Even as some offices move to an entirely remote-work model, industry expos and conferences are still going strong. Year after year, business conferences and expos take place in major cities around the world. From the latest in health devices to trends in higher education, there’s a conference for every industry under the sun, and business owners often plan their entire calendar year around the annual expos they need to attend.
There are many benefits of attending an expo and conference. Knowledge sharing is certainly a key piece of the puzzle that attracts both industry experts and newbies alike. Expos are also a great place for business owners to meet up-and-coming vendors and make critical relationships that can take them into the future. While some expos have moved online or introduced a hybrid model of remote and in-person sessions, nothing will ever replace the vibrant life force of industry expos and conferences.
5. Opening Brick-And-Mortar Operations
Opening up an online business might be as easy as registering a company name and website, but there’s nothing quite as exciting as cutting the ribbon on a brand new brick-and-mortar business. Regardless of how many people shop online, physical stores always have a place in the market. From walk-in customers to loyal community members, there are many ways to attract clients to a brick-and-mortar store. This tradition just isn’t going anywhere any time soon.
At the end of the day, businesses can benefit from embracing both the old and the new. Digital marketing is a must but so is building a community in the local area. That’s why these five traditional business practices are sticking around.