Search engine optimisation is always going to be slightly different for each industry. For example, if you are a café, the SEO you will need to use will differ from those working in accountancy.
For example, if you are an estate agent, you are going to have some SEO strategies you want to concentrate on more than others. This way, you are able to attract clients looking to buy or sell a home. If you are new to SEO, here are five tips that can help you as an estate agent.
Carry Out Keyword Research
A good place to start is by carrying out keyword research. This is going to make sure that you are using keywords in your content that are related to the people you want to attract to your website. What’s more, it can give you an indication of what users are searching for, and this can help to shape new content too.
So, be careful with your keyword research. Of course, you want to use words and phrases that are related to estate agents. But, you also want to use low-competition keywords since it is going to be easier to rank highly for them. You will be up against less competition, which allows you to rise on Google and be discovered by the right users.
Write Valuable Content
Yes, keywords are important, and you want them to be related to being an estate agent, as well as buying and selling property. But, you have to make sure that you are also creating valuable content on a regular basis. In other words, this is not writing content for the sake of it and to include keywords. It is to provide value to the reader and give them the answers they are looking for. This is a good way to build trust, as well as to help with SEO.
Quality content is something that Google wants. It will prioritise quality content and where it answers the questions of users. So, you have to be committed to creating quality content to do with estate agents on a regular basis. This is going to help with your rankings, as well as getting customers to contact your team.
Make Sure Pages Load Quickly
Nobody sits around and waits for a website to load. This is no longer a thing, and people want information instantly. So, even if your website is only taking 10 seconds to load, this is often too long for most users. They have no loyalty towards you as a company. They just want the services they need or the information they seek.
So, you have to ensure that your website is loading quickly. This keeps people visiting your website and can lead to them contacting you for services later on. What’s more, Google will take into account your page load speeds. They often reward websites that are fast, and those that have slow loading times can be penalised when it comes to ranking.
Optimise for Mobile Users
You will find that a lot of visitors to your website will come from a mobile. This is a trend that is generally seen all over the internet. People are using their smartphones for the majority of their searches rather than a computer or laptop.
You need to make sure that your website is optimised for mobile users. The last thing you want is for text to be too small or in strange positions so that it is unreadable. What’s more, images might go too large or not load properly if your site is not optimised for mobile users. The whole experience can be terrible, which is the last thing you want. So, make sure that you use tools for optimising your site and making it great for mobile users.
Use Local SEO Tactics
When it comes to estate agents, people want to use one that is near to them and their location. This makes their lives a lot easier since they can visit, as well as you being able to travel to the property they are dealing with. This is something that is going to be important to remember with SEO.
In particular, you want to be using local SEO tactics. This is going to push your website out to those that want services in your area. It is a good way to enjoy better conversion rates, and you can boost your rankings in a way where you see results.
