Custom-themed or personalized calendars have the most impact as a marketing asset. Even though people have the convenience of looking at their phones to know dates and times, calendars will never be out of use. Here’s why.
You would have always noticed the surroundings of a place while visiting for the first time – be it a dentist’s office, someone’s new home or a corporate cabin. There are a few things common in these places, especially those complementing the decor. A paperweight, a pen stand, a file cabinet, or perhaps, a calendar.
Table-top calendars or those hung on walls are a universal part of the decor at almost every place. You might also have one at your home or personal room.
Out of all items, calendars are successful in catching the attention of visitors and they also prove to be useful in letting them know the date. That is why companies are still using custom calendars as an effective tool for marketing.
While designing a calendar representing your company or brand, you might encounter a slew of challenges. But as we are here, you will know how you can steer through these challenges and stand out from the crowd.
Make a plan for your monthly calendar themes
Every sort of business has a holiday. There is a calendar theme for everyone, whether you own a restaurant, are a medical practitioner or are a manager of your company. First, establish what your objectives are –
“Do you wish to reach out to new clients? Do you wish to strengthen your relationship with current customers? To enhance foot traffic? Do you want to increase your sales, and spread awareness of a cause?” all these questions are important to consider before proceeding forward with making a calendar.
Finally, how do you want this to be implemented in the coming month, six months, or year? If you have various goals that must be met during specific months, you may customise your promotional themes for each month of the year.
Select Holidays to Include in Your Calendar theme
Your calendar theme and aims should be reflected in your choice of holiday or observance. For example, if you want to increase foot traffic at particular periods of the year, celebrating specific days or weeks (such as World Vegan Day, Pride month, and World Earth Day are among a few examples)
with incentive programmes or special events might help. You may print a discount code directly on the calendar and only honour it during that week or day.
Remember that the holiday you select does not necessarily have to be directly tied to your cause. For example, National Pizza Week is January 7-13; even if you aren’t a pizza shop, you may present a voucher for a free pie from a local pizza place to your clients.
By demonstrating your support for other local companies, you gain favourable credibility in your community. You may also capitalise on a larger ‘company holiday,’ perhaps by offering a discount on items connected to the corporate holiday.
Corporate holiday marketing
If you try to find examples, you’ll find plenty – like Nutella day, yes! It’s exactly the kind of business holiday we need more of.
Keep this in mind and strive to be positive. Not every holiday needs to be cheerful (Minorities Day), but you can make it so for your brand and customers.
With so many options, it might be tough to narrow down just a few calendar ideas for each month. But bear in mind that you want these events to be memorable and exceptional for your clientele. Finally, limit yourself to one or two occasions (day or week-long observances) every month.
Step 3: Match Your Calendar Theme to Your Business Cycles
Every business has busy and quiet seasons, and understanding your company’s highs and lows can help you maximise those promotional events.
Do you usually observe a drop in business in May? Add other May calendar ideas, such as Small Business Week, to your list (the first week of May).
For these slower months, mark them on your calendar or promote your business directly on the calendar pages.
If all else fails and you’re not sure when to plan your promotions, trying to analyze the peak hours and critical sales dates for several sectors is a good place to start.
Integrate Your Themed Calendar with Relevant Marketing Concepts
Rewards programmes, promotional gifts, and giveaways, among other things, always make the consumer feel valued, appreciated, and, most importantly, special.
According to studies, relevant and high-quality branded swag increases consumer name recall by 85%.
Does this imply that you must invest a lot of money in your promotional items? Absolutely not. The most memorable products are the most effective. So include themed stuff into your promoting strategy.
You might add a set of complimentary business cards with your promotional calendar when distributing it to clients. This modest complimentary present is a good approach to increase name recognition every time a customer prepares supper.
Select Your Calendar Type
With so many alternatives, deciding on the type of promotional calendar you want for your business might be challenging. Your ideal calendar should be your brand’s ambassador i.e it should convey everything about your business with lesser input.
Just make sure to find a legitimate online digital printing that can offer you a range of calendar sizes, papers, inks, foil stamping, embossing, and die cuts.
Final Thoughts
So, this was about personalized calendars. Their role in marketing, as well as commercial purposes, is highly underrated and you can use them to leverage your brand’s presence. Just know when to circulate them and to what type of people to maximize impact.
