As an emerging industry, the CBD market already sees its fair share of competition. Since there’s such a demand for CBD products, supplements, and edibles, it’s no surprise that entrepreneurs have noticed. Whether you’re formulating a new CBD oil with terpenes and Delta-8 THC or you’re creating hemp topicals, you always need to find ways to empower your sales team and hit key metrics.
However, knowing where to start is often tricky. The good news is that there are plenty of resources, services, and products that can help streamline the sales process and enable your brand to develop a full-spectrum product that addresses a wide array of customer uses. Here’s what you need to know.
1. Use a CPQ solution to build your orders.
Even a smaller CBD brand might struggle with the quoting and pricing process. That’s why so many CBD manufacturers and hemp brands depend on CPQ software. CPQ stands for configure, price, and quote. CPQ enables your sales team to navigate the quote process efficiently and effectively. CPQ gives each sales rep a more robust toolkit for developing accurate quotes. This can also speed up CBD product orders and help you properly price out each batch, tincture, or hemp product you create. You can even invest in guided selling for manufacturing companies, which can help streamline your brand’s pipeline and remove common bottlenecks.
2. Know your products.
It’s one thing to sell CBD. It’s another thing to sell CBD products you understand and believe in. That requires your sales reps to know the product from all angles. For example, if you’re selling a full-spectrum CBD oil tincture with terpenes or creating a hybrid edible with CBD, CBN, and D8 THC, you need to stand by your products also be able to answer common questions about them. It’s also a good idea to look for employee education opportunities.
3. Market more effectively.
With so many CBD tinctures, gummies, and full-spectrum oils on the market, it’s hard for customers to wade through the different brands to find the best full spectrum CBD oil and edibles on the market. You need to be able to market your CBD to succeed more effectively truly. If you think your CBD could be the best for soothing inflammation, find ways to market to that target audience. If you think your dosage has the most rigorous testing on the market, use that as your marketing hook. If your topical CBD balms are the best for tackling psoriasis, then highlight this. Please feel free to read more about CBD balm and its effectiveness in treating psoriasis and other skin conditions. Find what makes your CBD brand special and highlight it.
4. Create a strong fulfillment system.
Part of selling effectively means offering robust CBD shipping and distribution options. After all, if you’re selling throughout the United States, you need ways to get your CBD to your buyers. This means that you also need to be able to ensure consistency and relatively quick shipping. For instance, if you can offer free shipping on CBD purchases over $50, that could incentivize a potential customer to try your products. Also, this is a smart way to maintain and expand your network.
5. Maintain an online presence.
While it’s important to sell your CBD products in local shops and stores, you also need to consider your national availability. After all, a strong online presence can connect you to customers across the U.S. For starters, focus on your website. For many customers, your website may be their first impression of your brand. A poorly designed site can turn away buyers. Also, create social media channels for your CBD company. It’s a great way to promote sales and encourage conversions.
Whether you’re selling pure CBD capsules or you’re focused on CBD lotions and creams, every business owner wants ways to sell their products more effectively. With some smart selling tips, you can help grow your CBD company and expand your reach.