We are constantly striving to go above and beyond to capture our audiences’ attention in digital media. People are continually flooded with more information than they can realistically process as online marketing grows in popularity. 

Unfortunately, this abundance of stimuli has been demonstrated to reduce the average internet user’s attention span to seconds, making it more difficult to pique their interest. 

So, if people aren’t interested in consuming long-form information, how can you persuade them to stay and watch?

What’s the recommended strategy to draw your audience’s attention? Include animation!

Animation bridges the gap between video and design, providing a new method to diversify video content and increase interaction across all platforms.

Top 6 Reasons To Consider Animations in Your Marketing Strategy

Video marketing is rising, and we’re not just talking about live-streaming videos. According to recent research published by Smart Insights in 2020, 92% of marketers anticipate that this form of advertising will continue to grow.

The importance of content will grow in the future. 53% of people engage with brands after seeing them showcase products through social media channels such as Facebook advertisements (41%). 

This data demonstrates why you should consider investing time in creating high-quality digital cinematic projects if you want to start getting conversions on your website. 

Here are the top five reasons to start taking animations seriously:

1. Visually Appealing And Can Help You Stand Out

You’ll be glad to learn that viewers are less likely to skip an ad if there’s an animation than one with ordinary visual material. This has a lot to do with how we perceive quality animated videos as entertaining as short films.

If you recall the most recent Google Doodle, you’ll understand exactly why animation works. One of the reasons Google Doodles perform so well and are so widely shared is that they have high production qualities and are frequently original and humorous. 

So imagine what animation studios in Melbourne can help you achieve in your company! 

2. Excellent Approach To Conveying Complex Ideas

Nothing beats animation’s ability to graphically and rapidly express complex ideas. If you want to demonstrate how you transfer objects from point A to point B? Move it literally. Animations are universally appealing due to their simplification.

Think about why cartoons are so popular with kids. This is due to the simplicity of their production – the simple content makes it fun to watch, even if they’re discussing complex social topics. And while your target demographic is grown adults, the same applies. 

Explaining something complicated by breaking it down into simplified video animations can make all the difference. Producing something that expresses all you need to say in a basic and understandable manner can be quite helpful. 

Attempting to achieve the same thing with a live-action video would potentially break your budget as it would be long and complicated! On the other hand, the power of animation lies in the fact that a little may go a long way, so don’t be scared to go back to basics.

3. Assists You In Providing A More Interesting Explanation

With the hustle and bustle of everyday life, individuals today prefer to absorb content as rapidly as possible, even when they’re on the go. This increases the likelihood of their appearing in your newsfeed! Animation is an excellent method to make yours stand out. 

As a result, your content can be delivered more engagingly while the user learns more about your company. Learning about the latest video marketing trends can help you boost your business. 

4. Helps With Conversion Rates By Making Your Website More Engaging

When consumers view video content on a website, they are 100 percent more inclined to stay on that website rather than leave. Also, after seeing a video, 64% of users are more inclined to execute an action, such as filling out a contact form or purchasing.

When you use animation to illustrate the benefits of your products or services to a user, they will be more inclined to watch the complete video entirely. 

5. Popular On Social Media

Social media users react and interact more with video content and animated gifs than any other type of content. Ask anyone, and they’ll tell you that they’d prefer to watch an animated movie from beginning to end than read an entire blog post. 

Simply said, animated videos communicate information through text, audio, and graphics. 

While employing only one method of communication is generally sufficient, using two or more has been shown to boost retention significantly. These numerous types of stimulation help stimulate the brain, making it simpler for audiences to recall key information. Consider presenting your offer in bite-sized chunks that are easier for consumers to understand than a lengthy but rambling video.

Wrapping Up

When done right, animated videos can be a strong marketing tool for your organization. So, what are you holding out for? Begin incorporating them into your content strategy as soon as possible so that you can reap the rewards sooner rather than later.